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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Bargain Treasures Idaho
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US $3.32
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Condition:
Very Good
“Customer service is our goal!”
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US $4.99 (approx £3.69) USPS Media MailTM.
Located in: Iona, Idaho, United States
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Estimated between Sat, 26 Jul and Thu, 31 Jul to 94104
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eBay item number:254881863027
Last updated on 13 May, 2025 19:58:58 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Customer service is our goal!”
ISBN
9780321489821

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321489829
ISBN-13
9780321489821
eBay Product ID (ePID)
63080042

Product Key Features

Number of Pages
216 Pages
Language
English
Publication Name
Web Design for Roi : Turning Browsers Into Buyers and Prospects Into Leads
Publication Year
2007
Subject
Web / General, Web / Design
Type
Textbook
Author
Sandra Niehaus, Lance Loveday
Subject Area
Computers
Series
Voices That Matter Ser.
Format
Perfect

Dimensions

Item Height
0.4 in
Item Weight
15 Oz
Item Length
7.4 in
Item Width
9 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money." --  Bryan Eisenberg, bestselling author of Call to Action "Filled with practical design tips proven to increase conversion rates and improve your online results." -- Jeff Hackett, SVP, Online Sales, Wachovia "The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management." -- Janin Kompor, Director of Marketing, Decimal, Inc., "Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money." -- Bryan Eisenberg, bestselling author of Call to Action "Filled with practical design tips proven to increase conversion rates and improve your online results." -- Jeff Hackett, SVP, Online Sales, Wachovia "The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management." -- Janin Kompor, Director of Marketing, Decimal, Inc.
Illustrated
Yes
Dewey Decimal
006.7
Synopsis
This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics., Your web site is a business design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% - 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!
LC Classification Number
TK5105.888

Item description from the seller

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About this seller

Bargain Treasures Idaho

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Communication
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