Picture 1 of 1
Gallery
Picture 1 of 1
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
US $10.00
Approximately£7.39
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
- Buy it nowStrategic Market Research: A Guide to Conducting Research that Drives Businesses
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
US $5.38 (approx £3.98) USPS Media MailTM.
Located in: Oceanside, California, United States
Delivery:
Estimated between Thu, 12 Jun and Tue, 17 Jun
Returns:
No returns accepted.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:255527644311
Item specifics
- Condition
- ISBN
- 9781731385178
About this product
Product Identifiers
Publisher
Independently Published
ISBN-10
173138517X
ISBN-13
9781731385178
eBay Product ID (ePID)
23038498160
Product Key Features
Book Title
Strategic Market Research : a Guide to Conducting Research That Drives Businesses
Number of Pages
136 Pages
Language
English
Publication Year
2019
Topic
Marketing / Research
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
9.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.
Item description from the seller
About this seller
stash08
36 items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback
No Feedback yet
More to explore:
- Business, Economics & Industry Non-Fiction Marketing Fiction & Non-Fiction Books,
- Business, Economy & Industry Adult Learning & University Workbooks/Guides,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Adult Learning & University Books,
- Study Guide School Textbooks & Study Guides,
- Collins Study Guide School Textbooks & Study Guides,
- English Study Guide School Textbooks & Study Guides,
- Mathematics Study Guide School Textbooks & Study Guides