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Subscription Marketing : Strategies for Nurturing Customers in a World of Churn

Meier's Books and More
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Condition:
Like New
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Free collection in person from Mattoon, Illinois, United States
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Located in: Mattoon, Illinois, United States
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eBay item number:255919480922
Last updated on 01 Jun, 2023 13:47:24 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
ISBN
9780999624876
Publication Year
2020
Format
Trade Paperback
Language
English
Book Title
Subscription Marketing : Strategies for Nurturing Customers in a World of Churn
Author
Anne Janzer
Publisher
Cuesta PARK Consulting
Genre
Technology & Engineering, Business & Economics
Topic
General

About this product

Product Identifiers

Publisher
Cuesta PARK Consulting
ISBN-10
0999624873
ISBN-13
9780999624876
eBay Product ID (ePID)
4038736326

Product Key Features

Book Title
Subscription Marketing : Strategies for Nurturing Customers in a World of Churn
Publication Year
2020
Topic
General
Language
English
Genre
Technology & Engineering, Business & Economics
Author
Anne Janzer
Format
Trade Paperback

Additional Product Features

Intended Audience
Trade
Synopsis
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time., We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Item description from the seller

Meier's Books and More

Meier's Books and More

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I buy and sell auction items. All items are thoroughly checked and cleaned if needed. I’m reasonable on returns and willing to change prices or shipping. Please read all item descriptions for product ...
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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

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