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Purple Cow by Seth Godin - Paperback - New - Picture 1 of 2
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Purple Cow by Seth Godin - Paperback - New

sloth2013
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eBay item number:256350845582

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Level
Business
ISBN
9780141016405
Publication Year
2005
Type
Textbook
Format
Paperback
Language
English
Publication Name
Purple Cow: Transform Your Business by Being Remarkable
Item Height
198 mm
Author
Seth Godin
Publisher
Penguin Books LTD
Subject
Management, Marketing, Business
Item Weight
117 g
Item Width
129 mm
Number of Pages
160 Pages

About this product

Product Information

A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

Product Identifiers

Publisher
Penguin Books LTD
ISBN-13
9780141016405
eBay Product ID (ePID)
92046444

Product Key Features

Number of Pages
160 Pages
Language
English
Publication Name
Purple Cow: Transform Your Business by Being Remarkable
Publication Year
2005
Subject
Management, Marketing, Business
Type
Textbook
Author
Seth Godin
Format
Paperback

Dimensions

Item Height
198 mm
Item Weight
117 g
Item Width
129 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Seth Godin

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sloth2013

sloth2013

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  • by katezartdesigns
    28 Feb, 2019

    Thought provoking

    It’s not a bad book. Makes you think of other outlets for advertising, but doesn’t give direct ideas. A little out of date with facts and figures as it’s an older book, but still a little useful. Take what you can from it,

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08

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