Picture 1 of 1
Picture 1 of 1
Strategic Marketing Management Cases w/Excel Spreadsheets
US $141.08
Approximately£110.87
Condition:
Postage:
Located in: Albuquerque, New Mexico, United States
Delivery:
Estimated between Sat, 1 Jun and Thu, 6 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:256461509140
Item specifics
- Condition
- ISBN
- 9780072514827
- Publication Name
- Strategic Marketing Management Cases with Excel Spreadsheets
- Item Length
- 10in
- Publisher
- McGraw-Hill Higher Education
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Features
- Revised
- Item Width
- 8.4in
- Item Weight
- 43.8 Oz
- Number of Pages
- 696 Pages
About this product
Product Information
Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0072514825
ISBN-13
9780072514827
eBay Product ID (ePID)
2357216
Product Key Features
Publication Name
Strategic Marketing Management Cases with Excel Spreadsheets
Format
Hardcover
Language
English
Features
Revised
Publication Year
2001
Type
Textbook
Number of Pages
696 Pages
Dimensions
Item Length
10in
Item Height
1.1in
Item Width
8.4in
Item Weight
43.8 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
7
Table of Content
Part 1 Market Orientation and Organizational Learning Case1-1: Enterprise Rental-A-Car: Selling the Dream (video case) Case1-2: Medical Products Inc.: Developing New Products for the 21st Century Case1-3: The Boston Red Sox Case1-4: Battered Women Fighting Back! Case1-5: Filterfresh Case1-6: The Metropolitan Museum of Art Case1-7: Bear Creek Golf Range Case1-8: E-Business: Sun Microsystems Inc.--"Sun's Bid to Rule the Web" Part 2 Marketing Program Development Case2-1: Dunkin' Donuts (video case) Case2-2: Medical Products Inc.: The "Wolverine" Project Case2-3: L'Oreal Nederland B.V. Case2-4: The New York Islanders Hockey Club, Inc. Case2-5: Pfizer, Inc. Animal Health Products (A) Case2-6: Apache Power, Inc. Case2-7: E-Business: Oracle Corp.--"Why It's Cool Again" Part 3 Growth Strategies Case3-1: Rollerblade, Inc.: Doing Business in a Mature Market (video case) Case3-2: Blair Water Purifiers India Case3-3: SystemSoft Corporation Case3-4: Transvit of Novgorod, Russia Case3-5: Shorin-Ryu Karate Academy Case3-6: Taurus Hungarian Rubber Works Case3-7: E-Business: Vignette Corp.--"Making the Web Go" Part 4 Innovation and Strategic Brand Management Case4-1: Coca-Cola(Japan)Company (video case) Case4-2: The American Express Corporate Purchasing Card Case4-3: The Quaker Oats Company, Gatorade, and Snapple Beverage Case4-4: Cruisers Case4-5: Cima Mountaineering, Inc. Case4-6: Murphy Brewing Ireland, Limited Case4-7: Slendertone (A) Case4-8: E-Business: AOL Time Warner--"Welcome to the 21st Century" Part 5 Supply Chain Management and Partnership Alignment Case5-1: Aligator Records (video case) Case5-2: Electro-Products Limited Case5-3: Konark Television India Case5-4: San Miguel Corporation--Specialty Products Group Case5-5: Camar Automotive Hoist Case5-6: Wentworth Industrial Cleaning Supplies Case5-7: E-Business: Avon Products, Inc.--"The New Calling" Part 6 Cross-Functional Integration Case6-1: Navistar International Transportation Corporation (video case) Case6-2: Floral Farms Case6-3: The National Bicycle Industrial Co. Case6-4: Powtron Corporation Case6-5: Chemical Additives Corporation--Specialty Products Group Case6-6: Southern Home Developers Case6-7: Quality Plastics International S.A. de C.V. Case6-8: E-Business: Intel--"The New Intel" Part 7 Implementing Marketing Plans and Assessing Performance Case7-1: CUTCO International (video case) Case7-2: The Bacova Guild, Ltd. Case7-3: Pfizer, Inc. Animal Health Products (B) Case7-4: Calloway Golf Company Case7-5: Wind Technology Case7-6: Slendertone (B) Case7-7: Longevity Healthcare Systems, Inc. Case7-8: E-Business: Amazon.com, Inc.--"Can Amazon Make It?" Appendix A Marketing Financial Analysis Appendix B Guide to Case Analysis Index of Cases
Copyright Date
2002
Target Audience
College Audience
Topic
Marketing / General
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256461509140
Post to me
Item location:
Albuquerque, New Mexico, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.50 (approx £3.54) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Sat, 1 Jun and Thu, 6 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 3 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 14 days | Money back | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (65)
p***j (473)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller. Sent item just as described. A+++++++++
r***i (186)- Feedback left by buyer.
Past 6 months
Verified purchase
Once the stock cover picture is generated by eBay and not seller, then I admit that seller is not the one who provided misleading information. Adjusting my feedback to Positive.
Reply from: booque- Feedback replied to by seller booque.- Feedback replied to by seller booque.
I strive for transparency in my listings and noted in the description that this item was a used, good copy without the dust jacket. I understand that the stock photo may have given a different impression, and I appreciate you bringing this to my attention.
e***g (1579)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic range of top quality items - excellent packaging - very professional - great communication - highly recommended - 🌟🌟🌟🌟🌟🌟🌟AAAAAAAA++++++
Product ratings and reviews
More to explore:
- People Management Magazines,
- Management Today Magazines,
- Management Techniques Books,
- Personnel Management Magazines,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Books,
- Adult Learning and University Management Book,
- Management School Textbooks & Study Guides,
- Management Textbook Adult Learning & University Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books