Product Information
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial TimesProduct Identifiers
PublisherFaber & Faber
ISBN-139780571309221
eBay Product ID (ePID)176725270
Product Key Features
Number of Pages320 Pages
Publication NameBlockbusters: Why Big Hits-And Big Risks-Are the Future of the Entertainment Business
LanguageEnglish
SubjectMarketing, Business
Publication Year2014
TypeTextbook
AuthorAnita Elberse
FormatPaperback
Dimensions
Item Height215 mm
Item Weight345 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAnita Elberse