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Audio Technica VM740ML Moving Magnet Cartridge

Name: Audio Technica VM740ML Moving Magnet Cartridge
Brand: Audio-Technica
Price: 289.0 GBP
Availability: InStock
Rating: 5.0 (6 reviews)

Hifix Store

(4871)

£289.00

Condition:

New

Breathe easy. Returns accepted.

Postage:

May not post to United States. Read item description or contact seller for postage options. See detailsfor postage

Located in: Coventry, United Kingdom

Delivery:

Varies

Returns:

30 days return. Buyer pays for return postage. See details- for more information about returns

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eBay item number:266740331241

Item specifics

Condition: New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging ...

Model: VM740ML

Item Weight: 0.1 kg

EAN: 4961310137571

Compatible Brand: Universal

Brand: Audio-Technica

Type: Cartridge

Compatible Model: Universal

MPN: VM740ML

Colour: Red

About this product

Product Identifiers

Brand

Audio-Technica

MPN

VM740ML

EAN

4961310137571

GTIN

4961310137571

eBay Product ID (ePID)

2255972009

Product Key Features

Compatible Brand

Universal

Colour

Red

Compatible Model

Universal

Type

Cartridge

Item description from the seller

Business seller information

Hi Fi Excellence Ltd

Frank Harvey

163 Spon Street

Coventry

West Midlands

CV1 3BB

United Kingdom

Show contact information

:enohP22622267420

:liamEku.oc.yevrahknarf@yabe

Value added tax number:

GB 585169893

Company registration number:

02540830

I provide invoices with VAT separately displayed.

I certify that all my selling activities will comply with all EU laws and regulations.

Seller assumes all responsibility for this listing.

eBay item number:266740331241

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The seller has not specified a postage method to United States. Contact the seller and request postage to your location.

Item location:

Coventry, United Kingdom

Posts to:

United Kingdom

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Afghanistan, Libya, Nauru, Russian Federation, Somalia, Ukraine, Yemen

Taxes

Price displayed includes VAT. The final charge may be different depending on the delivery address. Learn moreLearn more about value-added tax.

Returns policy

After receiving the item, cancel the purchase within	Return postage
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Return policy details
Returns accepted

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5.0

6 product ratings

6 users rated this 5 out of 5 stars
0 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
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0 users rated this 1 out of 5 stars

Easy to set up

Well designed

Performs well

Most relevant reviews

See all 6 reviews

by bluemanblack
20 Nov, 2019
Really good MM Cartriddge - Beyond Expectations!
I bought this AT-VM740ML after a lot on on-line research. I didn't want moving coil since more expensive and cannot replace the stylus even though my phono amp allows for it. I set this up in an SME 309 fitted to a Technics SL1210. I learnt that a good deck and expensive modern tonearm is even more important than the cartridge. Fitting is easy enough since this SME has a detachable head and easy instructions. AT cartridge is nicely packaged and looks good once installed. Sound is really good with no tracking problems at all even at end of side. A very secure sound without any added emphasis which is what I like. Made a good job of playing even some charity shop vinyl both rock and classical at 2g tracking force. Lots of options with these AT cartridges so I chose this model as one down ... I bought this AT-VM740ML after a lot on on-line research. I didn't want moving coil since more expensive and cannot replace the stylus even though my phono amp allows for it. I set this up in an SME 309 fitted to a Technics SL1210. I learnt that a good deck and expensive modern tonearm is even more important than the cartridge. Fitting is easy enough since this SME has a detachable head and easy instructions. AT cartridge is nicely packaged and looks good once installed. Sound is really good with no tracking problems at all even at end of side. A very secure sound without any added emphasis which is what I like. Made a good job of playing even some charity shop vinyl both rock and classical at 2g tracking force. Lots of options with these AT cartridges so I chose this model as one down from the top model. Its got a fine line stylus and it shows in very clean treble and transients. Punch and controlled in the bass. Very good purchase and suits my set-up.
Verified purchase: YesCondition: NewSold by: softwaredivision
by johnny_hifi
25 Feb, 2021
An Audio Technica Marvel
I bought the AT VN740ML to use in an SME3009 S2 Improved arm on my second turntable, an Original Systemdek. I was keen to try one of their Micro Line stylus profiles as they have a reputation for great tracking and smooth delivery due to how the stylus sits in the groove. I wasn’t disappointed, the cartridge delivered way and above my expectations. The musicality, very detailed but smooth top end and dynamics, were fantastic. The thing that struck me more than anything though was the soundstage and the stereo separation, the best I’d heard from a moving magnet cartridge. There are slight niggles though, the biggest one being that Audio Technica have still not introduced threaded connections to most of their high end cartridges which can make them a pain and fiddly to bolt into the ... I bought the AT VN740ML to use in an SME3009 S2 Improved arm on my second turntable, an Original Systemdek. I was keen to try one of their Micro Line stylus profiles as they have a reputation for great tracking and smooth delivery due to how the stylus sits in the groove. I wasn’t disappointed, the cartridge delivered way and above my expectations. The musicality, very detailed but smooth top end and dynamics, were fantastic. The thing that struck me more than anything though was the soundstage and the stereo separation, the best I’d heard from a moving magnet cartridge. There are slight niggles though, the biggest one being that Audio Technica have still not introduced threaded connections to most of their high end cartridges which can make them a pain and fiddly to bolt into the headshell. The second thing is more an observation, you really need to be prepared to put some effort into setting the VTA, azimuth and tracking force spot on to hear this cartridge at its best, but that’s a minor point that could be applied to most cartridges and certainly to higher end Audio Technicas. The end result however is more than worth the effort. When I compared the VM740ML to my Audio Technica Art9 moving coil (at 4 times the price) in my other turntable, an LP12, I found myself being struck more by the similarities in the 2 cartridges, than how much better the Art9 was. This was much more than just the Audio Technica ‘house sound’, it showed that the VM740ML was almost moving coil like in its delivery. With all the benefits of replaceable and even an upgradable stylus (to the VM760SLC) this is indeed a smart buy that gives many other more expensive MMs a run for their money.
Verified purchase: YesCondition: NewSold by: _wNe9ZN7S5i@Deleted
by stig_randall
29 Aug, 2019
This is a very good sounding cartridgem., top flight .
This cartridge perform very well , I have a Dynavector 20x2 and the Hana EL , the VM740ML, performs well along side them , great price and performance ,
Verified purchase: YesCondition: NewSold by: softwaredivision
by adsztuk_0
07 Apr, 2021
"AUDIO TECHNICA AT-VM740ML MM"
Great Packed and accesories. Just amanzing sound
Verified purchase: YesCondition: NewSold by: softwaredivision
by bransc_8
25 Nov, 2020
Vml740ml cartridge
Performs very well pleased with the cartridge
Verified purchase: YesCondition: NewSold by: _wNe9ZN7S5i@Deleted

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Audio Technica VM740ML Moving Magnet Cartridge

Shop with confidence

Item specifics

About this product

Product Identifiers

Product Key Features

Item description from the seller

Business seller information

Post to me

Returns policy

Payment details

Hifix Store

Detailed seller ratings

Average for the last 12 months

Popular categories from this shop

Seller Feedback (5,033)

Product ratings and reviews

Most relevant reviews

Really good MM Cartriddge - Beyond Expectations!

An Audio Technica Marvel

This is a very good sounding cartridgem., top flight .

"AUDIO TECHNICA AT-VM740ML MM"

Vml740ml cartridge

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