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The Kelloggs: The Battling Brothers of Battle Creek by Howard Markel

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eBay item number:267181642546
Last updated on 22 May, 2025 14:55:09 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Pages
544
Publication Date
2018-07-10
ISBN
9780307948373

About this product

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0307948374
ISBN-13
9780307948373
eBay Product ID (ePID)
248143958

Product Key Features

Book Title
Kelloggs : the Battling Brothers of Battle Creek
Number of Pages
544 Pages
Language
English
Publication Year
2018
Topic
Entrepreneurship, General, Medical, History, Business
Genre
Biography & Autobiography, Business & Economics, Medical
Author
Howard Markel
Format
Trade Paperback

Dimensions

Item Height
1.1 in
Item Weight
17.2 Oz
Item Length
8 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Synopsis
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review , front page)--the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil"). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons- like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age., ***2017 National Book Critics Circle Award Finalist for Nonfiction*** What's more American than Corn Flakes? --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review , front page)--the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil"). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons- like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age., The Kelloggs tells the sweeping saga of two extraordinary men. Will Kellogg was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. His older brother, John Harvey Kellogg, was one of America's most beloved physicians, a bestselling author, lecturer, and health magazine publisher, founder of the Battle Creek Sanitarium and patron saint of the pursuit of wellness. Their lifelong competition and enmity toward each other changed America's notion of health from the mid-nineteenth to the mid-twentieth century and the course of American medicine, nutrition, wellness, and diet. Book jacket.

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    So happy with my purchase! This book was a great value and in like new condition/ I appreciated how it was wrapped with care by the seller and mailed out quickly. I received excellent service by the seller and highly recommend purchasing from them.
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    I must write detailed feedback for this wonderful seller. The book was wrapped so very carefully and lovingly in tissue paper, then packed in cardboard, and finally in a heavy-duty padded envelope for mailing. Amazing attention to detail! The book itself was even better than described, nice and tight with a clean and intact dust jacket. Plus crisp and clean pages throughout the book! Happiness is discovering a new ★★★★★ eBay seller who does everything (and I mean EVERYTHING!) absolutely right!
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    Ordered two separate orders from this seller to date, with more on the way. In both cases, books were in very good condition, exceptionally well wrapped, and were delivered very quickly. Fine seller!