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Foundations of Marketing (Palgrave Foundations Series) Groucutt, Jonathan
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eBay item number:273486196982
Item specifics
- Condition
- ISBN
- 9781403903273
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 246mm
- Publisher
- Palgrave USA
- Item Width
- 189mm
- Subject
- Marketing, Business
- Number of Pages
- 432 Pages
About this product
Product Information
This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/foundations/groucutt/index.asp
Product Identifiers
Publisher
Palgrave USA
ISBN-13
9781403903273
eBay Product ID (ePID)
91462268
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2005
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Additional Product Features
Series Title
Palgrave Foundations Series
Country/Region of Manufacture
United States
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