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An Introduction to Marketing in Business by Schaefer A Paperback Book The Cheap

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eBay item number:275406563778

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
GOOD
Artist
Schaefer A
Brand
N/A
EAN
9781848735880
ISBN
184873588X
Book Title
An Introduction to Marketing in Business
Release Title
An Introduction to Marketing in Business
Title
An Introduction to Marketing in Business
Level
Business
Colour
N/A
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
An Introduction to Marketing in Business
Author
A. Schaefer
Publisher
T.H.E. Open University
Subject
Management, Business
Number of Pages
124 Pages

About this product

Product Information

This book is an introduction to marketing. It covers some of the key concepts in marketing such as the marketing mix and relationship marketing but also looks at what is marketing, why business needs it, whom are its stakeholders and how marketing can affect both society and the natural environment.

Product Identifiers

Publisher
T.H.E. Open University
ISBN-13
9781848735880
eBay Product ID (ePID)
111730571

Product Key Features

Author
A. Schaefer
Publication Name
An Introduction to Marketing in Business
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2011
Type
Textbook
Number of Pages
124 Pages

Additional Product Features

Title_Author
A. Schaefer
Country/Region of Manufacture
United Kingdom

Item description from the seller