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Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
US $28.62
Approximately£21.54
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- Buy it nowMarketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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US $3.99 (approx £3.00) Economy Shipping.
Located in: Avenel, NJ, United States
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Estimated between Mon, 18 Aug and Mon, 25 Aug to 94104
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eBay item number:276304140891
Item specifics
- Condition
- Binding
- SOFTCOVER
- International ISBN
- 9789355738486
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Shipping Service
- DELIVERED WITHIN 5-8 DAYS BY DHL/UPS/FedEx/Aramex
- Product Type
- INTERNATIONAL EDITION
- Edition
- 8TH EDITION
- ISBN
- 9780357516300
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357516303
ISBN-13
9780357516300
eBay Product ID (ePID)
3050074666
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Strategy
Subject
Marketing / General, Commerce, General
Publication Year
2021
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.9 in
Item Weight
42.4 Oz
Item Length
0.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2020-950264
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.802
Edition Description
Revised edition
Table Of Content
Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.
Synopsis
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
LC Classification Number
HF5415.13
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TextbooksXpress
98.9% positive Feedback•31K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Popular categories from this shop
Seller Feedback (4,156)
- s***a (0)- Feedback left by buyer.Past 6 monthsVerified purchaseI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!Boys of Tommen 5 Books Set Binding+Keeping+Saving+Redeeming+Taming by Chloe (PB) (#285966862660)
- e***s (3)- Feedback left by buyer.Past 6 monthsVerified purchasethey arrived quickly, sooner than i even expected! they were very nicely and thoroughly wrapped, and in excellent condition. they looked exactly as pictured in the photo and they’re worth the price, considering they’re typically more from big retailers! good, trustworthy seller!
- 5***5 (9)- Feedback left by buyer.Past 6 monthsVerified purchaseGot it 3 days earlier then expected. Great quality was wrapped very well. Great value for the money. All the books were in perfect condition. No rips or bends on the pages excellent. Highly recommend this seller.