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The Complete Idiot's Guide Ser.: Complete Idiot's Guide to Copywriter's Words and Phrases by Kathy Kleidermacher (2005, Perfect)
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THE COMPLETE IDIOT'S GUIDE TO COPYWRITER'S WORDS AND PHRASES By Kathy Kleidermacher **Mint Condition**.
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101592574254
ISBN-139781592574254
eBay Product ID (ePID)47042042
Product Key Features
Number of Pages352 Pages
Publication NameComplete Idiot's Guide to Copywriter's Words and Phrases
LanguageEnglish
SubjectBusiness Writing, Composition & Creative Writing
Publication Year2005
TypeTextbook
Subject AreaLanguage Arts & Disciplines, Business & Economics
AuthorKathy Kleidermacher
SeriesThe Complete Idiot's Guide Ser.
FormatPerfect
Dimensions
Item Height0.3 in
Item Weight18.1 Oz
Item Length3.5 in
Item Width7.3 in
Additional Product Features
Intended AudienceTrade
LCCN2005-929451
TitleLeadingThe
Grade FromTwelfth Grade
IllustratedYes
Synopsis"Market more successfullywith thousands of powerful, persuasive words." This reference is for anyone who needs to write effective marketing copyfor ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for youand sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for "big"; 19 words for "authentic"; 27 words for "clean"; 46 words for "money"; and 10 words for "purple" -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter, If you've ever been faced with writing marketing copy, you'll know first hand that it's hard to come up with catchy wording. Have you ever asked, 'Why doesn't someone do a reference book that gives me 20 different ways to say new and improved ?!' The Complete Idiot's Guide to Copywriter's Words and Phrases is the answer. Organized for easy use, copywriters in almost any industry or for any topic can find ideas, words, and phrases to help them break their writer's block - and write more effective, catchy, exciting marketing, advertising, and promotional copy., You're no idiot, of course. You're a pretty good writer. But writing sales and marketing materials-whether for your own business or someone else's-can be a real challenge. How do you find new ways to say the same old thing? What do you do when you're stuck for an idea? The Complete Idiot's Guide to Copywriter's Words and Phrases is here to help. This unique, all-in-one reference offers thousands of words and phrases, organized under more than 200 key-words to get your creativity flowing-plus gives you clear, jargon-free advice on how to create persuasive copy. In this Complete Idiot's Guide, you get: Synonyms, related words, phrases, expressions, symbols, metaphors, and antonyms. 18 tricks of the trade and tips on putting them to good use. Valuable chapters on how to write terrific copy, as well as advice for targeting specific markets such as men, women, and young people. Book jacket.
LC Classification NumberHF5825.K48 2005
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