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DIRECT AND INTERACTIVE MARKETING 9780198782537- NEW COPY - Picture 1 of 2

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Direct and Interactive Marketing by Douglas C. West and Adrian Sargeant (2002, Uk-Trade Paper)

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This is a newly printed copy of the book "Direct and Interactive Marketing". It is a comprehensive textbook written by Adrian Sargeant and Douglas C. West, published by Oxford University Press in 2001. The book covers subjects such as management, advertising, and business, making it an essential read for those interested in these fields. The book has 460 pages and is available in paperback format. Its dimensions are 247mm x 188mm, and it weighs 924g. The language used in the book is English. This book is an excellent resource for students, professionals, and anyone interested in the subject matter. New ex book shop copy reduced to clear.