LCCN2021-044307
Reviews"I've been encountering Bob Bly's books my entire career. Whenever I looked for something deep and essential about the biz, his tomes would pop up. He's perhaps the most prolific and appreciated writer in direct response. (I've also read his fiction, which is top notch. "Writers write" is a common saying amongst copywriters, and Bob is living proof that the best are constantly publishing great material.) I recommend anything he puts into print."-- John Carlton , The Entrepreneur's Guide To Getting Your Shit Together, "All of Bob Bly's numerous books have been great, and this one is no exception. Powerful, informative, and well written." --Robert Ringer , New York Times #1 bestselling author
Table Of ContentIntroduction Chapter 1: Welcome to the World of How-To Writing Chapter 2: Choosing Your How-To Writing Niche Chapter 3: Research and Knowledge Acquisition Chapter 4: Build-Out Your Product Line Chapter 5: Becoming a Master How-To Writer Chapter 6: Getting Started with Magazine Articles Chapter 7: Your First Nonfiction Book Chapter 8: Make an Online Fortune Selling E-Books Chapter 9: Special Reports, Booklets, Forms, Kits, and Other Short-Form Formats Chapter 10: Newsletters and E-Zines Chapter 11: Recurring Revenues with Membership Sites and Private Facebook Groups Chapter 12: Speeches, Presentations, Training, and Workshops Chapter 13: Colleges, Adult Education, and Public Seminars Chapter 14: Tele-Seminars, Webinars, Podcasts, Radio, and TV Chapter 15: Training, Coaching, and Consulting Chapter 16: Audio and Video Chapter 17: Make Money Selling Software Chapter 18: Online Courses Chapter 19: Managing your How-To Information Empire Appendix A: Further Reading Appendix B: Model Documents and Forms Appendix C: Sources and Resources About the Author Index
SynopsisThe definitive guide to making real money as a writer--revised and updated for the online media market of the 2020s. Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit , copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income. Bob Bly spells out how you can find your writing niche; develop ideas for profitable how-to books, e-books, articles, video, audio content and more; research, write and publish effective, practical, how-to instructional materials; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100,000 a year or more. This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly's tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more. You don't have to be the world's greatest writer. You don't have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer--and How to Write and Sell Simple Information for Fun and Profit will show you how!