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Electronic Commerce 2002 : A Managerial Perspective by Efraim Turban, Merrill Warkentin, David King, Jae Lee and H. Michael Chung (2001, Hardcover)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100130653012
ISBN-139780130653017
eBay Product ID (ePID)2015212
Product Key Features
Number of Pages914 Pages
Publication NameElectronic Commerce 2002 :A Managerial Perspective
LanguageEnglish
Publication Year2001
SubjectElectronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
FeaturesRevised
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorEfraim Turban, Merrill Warkentin, David King, Jae Lee, H. Michael Chung
FormatHardcover
Dimensions
Item Height1.5 in
Item Weight67.3 Oz
Item Length10.3 in
Item Width8.3 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
LCCN2001-036829
Dewey Edition21
IllustratedYes
Dewey Decimal658/.054678
Table Of ContentI. A REAL REVOLUTION. 1. Overview of Electronic Commerce. Appendix: Supply and value chains. 2. The Digital Economy. II. B2C EC INTERNET MARKETING. 3. Retailing in Electronic Commerce (e-Tailing). 4. Internet Consumers, e-Service, and Market Research. Appendix: CRM. 5. Advertisement in E-Commerce. III. B2B EC. 6. Company-Centric B2B. Appendix: From Traditional to Internet-Based EDI. 7. E-Marketplaces and B2B Exchanges. Appendix: The Extranets. 8. B2B Support Services. IV. OTHER EC MODELS AND APPLICATIONS. 9. Dynamic Pricing: Auctions and More. 10. Service Industries, Online Publishing, and Knowledge Dissemination. 11. Intrabusiness, e-Government, and More. V. BUILDING EC SYSTEMS. 12. Building E-Commerce Applications and Infrastructure. Appendix 12A: Building an Application with Yahoo! Store. 13. E-Commerce Security. 14. Electronic Payment Systems. 15. Order Fulfillment, Logistics, and Supply Chain Management. VI. IMPLEMENTING EC. 16. EC Strategy and Implementation. 17. The Regulatory Environment of Electronic Commerce. 18. E-Communities, Global, and Other Issues in EC. 19. M-Commerce. Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).
Edition DescriptionRevised edition
SynopsisFor one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology., For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.* NEW-Seven new chapters. * Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce. * NEW-Revised and updated content throughout-Includes Internet marketing; company-centered B2B; web application development; and strategy. * Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation. * NEW-More exercises-Including role-playing and approximately 700 review and discussion questions and classroom projects. * Measures students comprehension and ability to apply knowledge, he
LC Classification NumberHF5548.32.E34 2002
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