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The Global Market: Developing a Strategy to Manage Across Borders by Quelch: New
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Item specifics
- Condition
- Book Title
- The Global Market: Developing a Strategy to Manage Across Borders
- Publication Date
- 2004-05-31
- Pages
- 432
- ISBN
- 9780787968571
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787968579
ISBN-13
9780787968571
eBay Product ID (ePID)
6052539
Product Key Features
Number of Pages
432 Pages
Language
English
Publication Name
Global Market : Developing a Strategy to Manage Across Borders
Publication Year
2004
Subject
Marketing / General, International / Economics, Globalization
Type
Textbook
Subject Area
Political Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
24.5 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2004-003711
Dewey Edition
22
TitleLeading
The
Illustrated
Yes
Dewey Decimal
658.8/4
Table Of Content
Introduction. Part One: Developing the Global Mind-Set. 1. Theodore Levitt's "The Globalization of Markets": An Evaluation After Two Decades (Richard S. Tedlow, Rawi Abdelal). 2. "The Globalization of Markets": A Retrospective with Theodore Levitt (Stephen A. Greyser). 3. "The Globalization of Markets" Revisited: Japan After Twenty Years (Hirotaka Takeuchi). Part Two: Managing the Global Business. 4. Rooting Marketing Strategy in Human Universals (Luc Wathieu, Yu Liu, Gerald Zaltman). 5. Organizing Multinational Companies for Collaborative Advantage (Morten T. Hansen, Nitin Nohria). Part Three: Managing Global Products. 6. Global Standardization versus Localization: A Case Study and a Model (Pankaj Ghemawat). 7. It's a Small World After All . . . or Is It? The State of Globalization in the Worldwide Automotive Industry (Nick Scheele). Part Four: Managing Global Brands. 8. Strategies for Managing Brand and Product in International Markets (Hans-Willi Schroiff, David J. Arnold). 9. Managing the Global Brand: A Typology of Consumer Perceptions (Douglas B. Holt, John A. Quelch, Earl L. Taylor). Part Five: Managing Global Services. 10. The Globalization of Marketing Services (Martin Sorrell). 11. Cost Economies in the Global Advertising and Marketing Services Business (Alvin J. Silk, Ernst R. Berndt). Part Six: Managing Global Supply and Distribution. 12. Managing Global Supply Chains (Ananth Raman, Noel Watson). 13. Globalization of Retailing (David E. Bell, Rajiv Lal, Walter Salmon). Part Seven: Setting the Global Agenda. 14. The Empire Strikes Flak: Powerful Companies and Political Backlash (Daniel Litvin). 15. Globalization and the Poor (V. Kasturi Rangan, Arthur McCaffrey). Notes and References. The Authors. Index.
Synopsis
Contributors include Rawi Abdelal, David J. Arnold, David Bell, Ernst R. Berndt, Pankaj Ghemawat, Stephen A. Greyser, Morten T. Hansen, Douglas B. Holt, Rajiv Lal, Daniel Litvin, Yu Liu, Arthur McCaffrey, Nitin Nohria, John A. Quelch, Ananth Raman, V. Kasturi Rangan, Walter Salmon, Nick Scheele, Hans-Willi Schroiff, Alvin J. Silk, Martin Sorrell, Hirotaka Takeuchi, Earl L. Taylor, Richard S. Tedlow, Luc Wathieu, Noel Watson, and Gerald Zaltman Praise for The Global Market "The papers in this book capture some of the latest creative thinking on how to tackle the design and implementation of global marketing strategies." --Raoul Pinnell, vice president, global brands and communications, Shell International "A thoughtful examination of some of the critical issues faced by both practitioners and academics concerned with global marketing. The papers take a fresh look at questions such as the impact of regionalization, pressures to integrate and/or fragment strategy, managing global firms, and marketing in poor countries." --Stephen J. Kobrin, W illiam Wurster Professor of Multinational Management the Wharton School, University of Pennsylvania "The challenges affecting global marketers today are more complex and more important than ever. This book provides intelligent guidance on all the major issues." --L. J. Kim, vice president, international marketing and sales development, Yahoo! Inc. "Two key challenges facing marketers are how to balance globalization and localization, and how to balance corporate branding versus product branding around the world. This book provides intelligent guidance on both." --Anil Menon, vice president, corporate brand strategy and worldwide market intelligence, IBM, The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development., Authors Quelch and Deshpande bring together thirteen Harvard Business School professors to discuss the challenges and benefits encountered by executives in the global marketplace with the demands of the "unglobal consumer" who does not have a "one size fits all" need.
LC Classification Number
HF1416.G554 2004
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Seller Feedback (512,616)
- m***m (2293)- Feedback left by buyer.Past 6 monthsVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past 6 monthsVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.