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Radical Marketing: From Harvard to Harley, Less- 0887309798, Sam Hill, paperback
US $4.04
Approximately£2.99
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowRadical Marketing: From Harvard to Harley, Less- 0887309798, Sam Hill, paperback
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Located in: Arlington, Texas, United States
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eBay item number:283929548449
Item specifics
- Condition
- ISBN
- 0887309798
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887309798
ISBN-13
9780887309793
eBay Product ID (ePID)
724372
Product Key Features
Book Title
Radical Marketing : from Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Number of Pages
304 Pages
Language
English
Topic
Leadership, Marketing / Industrial, Marketing / General, Corporate & Business History
Publication Year
2000
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.5 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
98-031064
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics., How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics., How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today How did upstart Boston Beer Company-makers of Sam Adams-prevail over rival Anheuser-Busch without an advertising budget And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture-growth and expansion-rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
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Orion Tech LLC
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Seller Feedback (314,273)
- n***o (475)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Excellent communication (very intentional responses)! Fast Shipping! Great value! Excellent deals (buy 2 get 1 FREE)! Good Quality & also Acceptable condition. My only constructive feedback is that the books should be shipped a little safer/more securely. 2 of the 3 books were quite beat-up (one had 2 pages falling off), so, I feel their condition would have benefited from better/safer package (perhaps use a cardboard?). But overall, excellent experience. I recommend this store.
- n***n (697)- Feedback left by buyer.Past monthVerified purchaseitem as described, used but good, looks new, appearance great, quality good, value good, price good, shipping time to delivery on time, packaged well for shipment, recommend this seller to others, extra remarks, great study guide for student pilots and for certified CFI for training students, would buy again.
- z***r (1247)- Feedback left by buyer.Past monthVerified purchaseFront cover bowed, but otherwise in good shape. Great seller, as described. quick shipping, well packaged. Books arrived in decent shape. A very good value for the price. Listed as "acceptable" condition, and that seems to fit.
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Seller Feedback (314,273)
- n***o (475)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Excellent communication (very intentional responses)! Fast Shipping! Great value! Excellent deals (buy 2 get 1 FREE)! Good Quality & also Acceptable condition. My only constructive feedback is that the books should be shipped a little safer/more securely. 2 of the 3 books were quite beat-up (one had 2 pages falling off), so, I feel their condition would have benefited from better/safer package (perhaps use a cardboard?). But overall, excellent experience. I recommend this store.
- n***n (697)- Feedback left by buyer.Past monthVerified purchaseitem as described, used but good, looks new, appearance great, quality good, value good, price good, shipping time to delivery on time, packaged well for shipment, recommend this seller to others, extra remarks, great study guide for student pilots and for certified CFI for training students, would buy again.
- z***r (1247)- Feedback left by buyer.Past monthVerified purchaseFront cover bowed, but otherwise in good shape. Great seller, as described. quick shipping, well packaged. Books arrived in decent shape. A very good value for the price. Listed as "acceptable" condition, and that seems to fit.