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Marketing for Hospitality and Tourism by Philip Kotler: Used
US $28.55
Approximately£21.46
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:285298766771
Item specifics
- Condition
- Book Title
- Marketing for Hospitality and Tourism
- Publication Date
- 2016-04-01
- Edition Number
- 7
- Pages
- 688
- ISBN
- 9780134151922
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134151925
ISBN-13
9780134151922
eBay Product ID (ePID)
219096745
Product Key Features
Number of Pages
688 Pages
Publication Name
Marketing for Hospitality and Tourism
Language
English
Publication Year
2016
Subject
Industries / Hospitality, Travel & Tourism
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
53.9 Oz
Item Length
10.9 in
Item Width
8.6 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2015-050364
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4/791068
Table Of Content
Part I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan
Synopsis
KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. KEY TOPICS Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Customer Driven Marketing Strategy: Creating Value for Target Customers; Designing and Managing Products and Brands: Building Customer Value; Internal Marketing; Pricing: Understanding and Capturing Customer Value; Marketing Channels: Delivering Customer Value; Engaging Customers and Communicating Customer Value; Public Relations and Sales Promotion; Professional Sales; Direct, Online, Social Media and Mobile; Destination Marketing; Next Year's Marketing Plan MARKET For today's hospitality, restaurant, or tourism professional, or those preparing for a job in these fields. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing., For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
LC Classification Number
TX911.3.M3K68 2016
Item description from the seller
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- a***e- Feedback left by buyer.Past monthVerified purchaseProfessional Seller; Wide Inventory Selection; Competitive Prices; Great Communication; FAST Ship; Item Safely & Well-Packaged; Item Accurately Described in Listing; Item of High Quality and in Mint Condition; Appearance of Item is Great! Highly Recommended; Hope to Do Business with Again! Thank You Very Much!
- m***u (855)- Feedback left by buyer.Past 6 monthsVerified purchaseAbsolutely delightful seller! As pictured and described, fast shipping, and great communication! Excellent packaging and a phenomenal value! This seller is an extremely valuable asset to the eBay community! A++++! ✨🥇✨
- a***a (346)- Feedback left by buyer.Past 6 monthsVerified purchaseThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)
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- 14 Apr, 2020
great!!!
Verified purchase: YesCondition: New
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Seller Feedback (504,077)
- a***e- Feedback left by buyer.Past monthVerified purchaseProfessional Seller; Wide Inventory Selection; Competitive Prices; Great Communication; FAST Ship; Item Safely & Well-Packaged; Item Accurately Described in Listing; Item of High Quality and in Mint Condition; Appearance of Item is Great! Highly Recommended; Hope to Do Business with Again! Thank You Very Much!
- m***u (855)- Feedback left by buyer.Past 6 monthsVerified purchaseAbsolutely delightful seller! As pictured and described, fast shipping, and great communication! Excellent packaging and a phenomenal value! This seller is an extremely valuable asset to the eBay community! A++++! ✨🥇✨
- a***a (346)- Feedback left by buyer.Past 6 monthsVerified purchaseThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (#282906424466)