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Key Account Management erfolgreich planen und umsetzen - 9783834942784

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Last updated on 12 Jun, 2024 17:20:50 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Key Account Management erfolgreich planen und umsetzen
ISBN
9783834942784
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
German
Publication Name
Key Account Management Erfolgreich Planen Und Umsetzen: Mehrwert-Konzepte Fur Ihre Top-Kunden
Item Height
244mm
Author
Hartmut H Biesel
Publisher
Springer Gabler
Item Width
170mm
Subject
Management, Marketing
Item Weight
590g
Number of Pages
358 Pages

About this product

Product Information

Erwirtschaften auch Sie 80 Prozent Ihres Umsatzes mit 20 Prozent Ihrer Kunden? Dann kommen Sie am Thema Key Account Management nicht mehr vorbei. Fur die Betreuung von Top-Kunden gibt es jedoch kein Patentrezept. Nur individuelle, auf das jeweilige Unternehmen zugeschnittene Konzepte bringen langfristig mehr Erfolg. Hartmut H. Biesel zeigt anschaulich, wie dazu Unternehmenskultur, Vertriebsstrategie und Umsetzungstools miteinander verzahnt werden mussen. Sie erfahren, wie Sie Key Account Management in Ihrer Organisation einfuhren und Gewinn bringend umsetzen, mit Hilfe welcher Kriterien Sie die wertigen Kunden bestimmen, wie Sie einen entscheidenden Mehrwert fur Ihre Schlusselkunden schaffen und wie Ihr Key Account Management die Aufgaben des Alltagsgeschafts erfolgreich bewaltigt. Ein systematischer und zugleich anregender Leitfaden mit wichtigen Analysetools zur Markt- und Kundenbewertung, Checklisten, Praxisbeispielen und Umsetzungshilfen. Unverzichtbar fur alle, die Key Account Management einfuhren oder optimieren wollen! Neu: In die 3. Auflage sind die Empfehlungen der European Foundation for Key Account Management (EFKAM), einem Gremium aus Wissenschaftlern, Beratungsspezialisten und Praktikern aus der Wirtschaft, eingeflossen.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783834942784
eBay Product ID (ePID)
176646924

Product Key Features

Author
Hartmut H Biesel
Publication Name
Key Account Management Erfolgreich Planen Und Umsetzen: Mehrwert-Konzepte Fur Ihre Top-Kunden
Format
Hardcover
Language
German
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
358 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
590g

Additional Product Features

Title_Author
Hartmut H Biesel
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Show contact information
:enohP30481325210
:xaF30481325210
:liamEmoc.liamg@rebbewcim
Value added tax number:
  • GB 976952259
Company registration number:
  • 06687355
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06687355
BOOKS etc.

BOOKS etc.

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The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
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Past 6 months
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Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
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Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.

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