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The Economist: Marketing for Growth - 9781846689055

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Last updated on 24 May, 2025 01:08:37 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The Economist: Marketing for Growth
ISBN
9781846689055
Publication Year
2014
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Economist: Marketing for Growth: the Role of Marketers in Driving Revenues and Profits
Item Height
216 mm
Author
Iain Ellwood
Publisher
Profile Books
Subject
Business
Item Weight
241 g
Item Width
135 mm
Number of Pages
224 Pages

About this product

Product Information

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Product Identifiers

Publisher
Profile Books
ISBN-13
9781846689055
eBay Product ID (ePID)
178304515

Product Key Features

Number of Pages
224 Pages
Publication Name
The Economist: Marketing for Growth: the Role of Marketers in Driving Revenues and Profits
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Author
Iain Ellwood
Format
Paperback

Dimensions

Item Height
216 mm
Item Weight
241 g
Item Width
135 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Iain Ellwood

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
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BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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