Picture 1 of 1
Picture 1 of 1
Market-Led Strategic Change: Transforming the process of going to market: New
US $85.46
Approximately£67.12
Condition:
Postage:
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:285487768862
Item specifics
- Condition
- Book Title
- Market-Led Strategic Change: Transforming the process of going to
- Publication Date
- 2016-11-17
- Edition Number
- 5
- Pages
- 584
- ISBN
- 9780415834278
- Subject Area
- Business & Economics
- Publication Name
- Market-Led Strategic Change : Transforming the Process of Going to Market
- Publisher
- Routledge
- Item Length
- 9.7 in
- Subject
- Marketing / General, Strategic Planning, Organizational Development
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 38.5 Oz
- Item Width
- 7.6 in
- Number of Pages
- 584 Pages
About this product
Product Information
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Product Identifiers
Publisher
Routledge
ISBN-10
0415834279
ISBN-13
9780415834278
eBay Product ID (ePID)
234785986
Product Key Features
Number of Pages
584 Pages
Language
English
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publication Year
2016
Subject
Marketing / General, Strategic Planning, Organizational Development
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
38.5 Oz
Item Length
9.7 in
Item Width
7.6 in
Additional Product Features
Edition Number
5
LCCN
2016-016310
Dewey Edition
21
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised Edition,New Edition
Lc Classification Number
Hf5415
Table of Content
Part I: Everything has Changed, but Everything is the Same... 1. A Map for Market-Led Strategic Change: Using the Model Without Getting Lost! 2. The Changing World: The New and Harsh Realities we all Face 3. The Customer is Always Right, Except When They Are Wrong: Customer Satisfaction, Customer Sophistication and Market Change 4. The Evolution of Marketing for a Changing World: New Ideas Win Part I: End of Part Cases Case 1. The Price of Oil: Black Gold or can Someone Find Somewhere to Store the Filthy Stuff? Case 2. Marijuana: Is the World Going to Pot or What? Case 3. Business and the Global Obesity Epidemic: Who Made us Fat? Case 4. Privacy: The New Product for the 21st Century Part II: Developing Value-Based Strategy 5. Value-Based Strategy: Strategic Thinking and Thinking Strategically About Value 6. Market Sensing and Learning Strategy: Competitive Strength Through Knowing More 7. Strategic Market Choices and Innovation: Where to Compete, Where not to, and What's New 8. Customer Value Strategy and Positioning: What Have You Got to Offer, How Does it Make You Different to the Rest? 9. Strategic Relationships and Networks: Building the Infrastructure to Deliver the Strategy 10. Strategic Customer Relationships: The Special Case in Relationship Strategy Part II: End of Part Cases Case 5. Uber: A Revolution in Personal Transport or a Death Trap? Case 6. Volkswagen and Emissions: Hoakwagen Sent to the Naughty Step Case 7. Music: We Built this City on Rock 'N' Roll, But Where's the Money Now? Case 8. Reinventing the Healthcare Business: An Apple a Day Keeps the Doctor Away, But only if You Throw it Very Hard Indeed Part III: Processes for Managing Strategic Transformation 11. Strategic Gaps: The Difference Between What We Want and What We Have Got 12. Organization and Processes for Change: Building the Infrastructure to Make It Happen 13. Implementation Process and Internal Marketing: Making it Happen 14. An Agenda for Market-Led Strategic Change: The Last Chapter that No-One Reads Part III: End of Part Cases Case 9. Alibaba: Amazon Plus E-Bay Plus Some Case 10. Facebook: Ok Mark, Very Clever, But Where's the Money? Case 11. The Continuing Dilemma For Marks And Spencer: And no Jokes About "Has Marks Lost its Sparks"! Case 12. Counter-Implementation Strategy: The Anatomy of Hate and the Tactics of the Gutter
Copyright Date
2017
Item description from the seller
Business seller information
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:285487768862
Post to me
Item location:
Sparks, Nevada, United States
Posts to:
Albania, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Afghanistan, Alaska/Hawaii, Algeria, Barbados, Belarus, Brazil, French Guiana, French Polynesia, Guadeloupe, Guinea-Bissau, Iraq, Liberia, Libya, Martinique, New Caledonia, Nigeria, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230 |
| US $5.50 (approx £4.32) | United States | Expedited Shipping | Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 2 working days of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (462,911)
e***l (96)- Feedback left by buyer.
Past year
Verified purchase
Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages.
I’ll definitely make another purchase soon!
Thank you to the seller! Be safe and keep up the great work!
l***w (85)- Feedback left by buyer.
Past 6 months
Verified purchase
WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
t***1 (93)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent packaging, expedited shipping, great seller communication, and accurate photo representation. I'm very pleased to have received this graphic novel for a fair and competitive price. Brand new and sealed!! I would highly recommend and purchase from this reputable retailer again. Thank you 👍!
Product ratings and reviews
More to explore:
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Paperback Dictionaries & Reference Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Oxford University Press Marketing Adult Learning & University Books,
- Non-Fiction For Dummies Marketing Fiction & Non-Fiction Books,
- David Chang Fiction & Non-Fiction Books