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John Kay Obliquity (Paperback)

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Last updated on 24 May, 2024 00:43:48 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Obliquity
Title
Obliquity
Subtitle
Why our goals are best achieved indirectly
ISBN-10
1846682894
EAN
9781846682896
ISBN
9781846682896
Edition
Main
Genre
Business & Finance
Topic
Society & Culture
Release Date
03/02/2011
Release Year
2011
Country/Region of Manufacture
GB
Item Length
128mm
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Obliquity: Why Our Goals Are Best Achieved Indirectly
Item Height
196mm
Author
John Kay
Publisher
Profile Books
Item Width
128mm
Subject
Business
Item Weight
188g
Number of Pages
224 Pages

About this product

Product Information

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

Product Identifiers

Publisher
Profile Books
ISBN-13
9781846682896
eBay Product ID (ePID)
97759860

Product Key Features

Author
John Kay
Publication Name
Obliquity: Why Our Goals Are Best Achieved Indirectly
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
196mm
Item Width
128mm
Item Weight
188g

Additional Product Features

Title_Author
John Kay
Topic
Popular Psychology
Country/Region of Manufacture
United Kingdom

Item description from the seller

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  • An alternative way of viewing the world

    What a brilliant book. Anyone who views traditional economics and management theory as clunky and inadequate will enjoy having their suspicions confirmed by reading John Kay's book. Authentic and compelling, I've already bought another 10 copies to hand out to people I love, who I hope will enjoy it as much as I have. Highly recommended.

    Verified purchase: YesCondition: NewSold by: pbshop.store