Picture 1 of 3
Gallery
Picture 1 of 3
Services Marketing: Concepts, Strategies, and Cases by John E. G. Bateson, 6TH E
US $23.50
Approximately£17.32
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
2 available
- Buy it nowServices Marketing: Concepts, Strategies, and Cases by John E. G. Bateson, 6TH E
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
US $3.99 (approx £2.94) Economy Shipping.
Located in: Avenel, NJ, United States
Delivery:
Estimated between Wed, 25 Jun and Tue, 1 Jul to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:285976102274
Item specifics
- Condition
- Binding
- SOFTCOVER
- Contents
- SAME as in US edition
- Product Type
- INTERNATIONAL EDITION
- Actual ISBN
- 9789360530044
- ISBN
- 9780357718308
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357718305
ISBN-13
9780357718308
eBay Product ID (ePID)
17058363219
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
Services Marketing : concepts, Strategies, and Cases
Subject
Marketing / General, General, Economics / General
Publication Year
2023
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
28 Oz
Item Length
0.6 in
Item Width
8.5 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2022-922656
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
Part I: AN OVERVIEW OF SERVICES MARKETING.1. An Introduction to Services.2. Fundamental Differences between Goods and Services.3. Environmental, Societal, and Governance (ESG) and Ethical Issues in Services Marketing.4. Services Consumer Behavior.Part II: THE TACTICAL SERVICES MARKETING MIX.5. The Service Delivery Process.6. The Pricing of Services.7. Developing the Service Communication Strategy.8. Managing the Firm's Physical Evidence.9. People as Strategy: Managing Service Employees.10. People as Strategy: Managing Service Consumers.Part III: ASSESSING AND IMPLEMENTING SUCCESSFUL SERVICE STRATEGIES.11. Defining and Measuring Customer Satisfaction.12. Defining and Measuring Service Quality.13. Complaint & Service Recovery Management.14. Customer Loyalty & Retention.15. Pulling the Pieces together: Creating a World Class Service Culture.EXAMPLES OF OPENING VIGNETTES AND BOX FEATURES.
Synopsis
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.
LC Classification Number
HD9980.5.H644 2023
Item description from the seller
About this seller
TextbooksXpress
98.7% positive Feedback•31K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Popular categories from this shop
Seller Feedback (4,063)
- s***a (0)- Feedback left by buyer.Past 6 monthsVerified purchaseI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!Boys of Tommen 5 Books Set Binding+Keeping+Saving+Redeeming+Taming by Chloe (PB) (#285966862660)
- d***i (108)- Feedback left by buyer.Past yearVerified purchaseThis seller has surpassed any expectations I could’ve had. The delivery was just over £4 from India and I was quoted delivery between 4-17 December. The item was dispatched next day on a Monday and arrived 8 days early wrapped in plastic, wrapped in bubble wrap and then a box neatly built around the book. The book is pristine with no damage from travel. I even messaged the seller about a week before the item was delivered and they responded within a couple of hours. Highly recommend.FAST SHIP- Practical English Usage Michael Swan guide to problems in English 4ED (#286183815444)
- u***a (109)- Feedback left by buyer.Past 6 monthsVerified purchaseBrand new book, fully corresponding to the description and sold at a much lower price than other sellers on the Internet. Top notch packaging. Very cheap shipping costs, especially considering that the book left India to arrive in Italy. Fast delivery times.Algorithms by Christos, Sanjoy Dasgupta and Umesh Vazirani INTERNATIONAL EDITION (#276435854941)
TextbooksXpress
98.7% positive Feedback•31K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Popular categories from this shop
Seller Feedback (4,063)
- s***a (0)- Feedback left by buyer.Past 6 monthsVerified purchaseI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!Boys of Tommen 5 Books Set Binding+Keeping+Saving+Redeeming+Taming by Chloe (PB) (#285966862660)
- d***i (108)- Feedback left by buyer.Past yearVerified purchaseThis seller has surpassed any expectations I could’ve had. The delivery was just over £4 from India and I was quoted delivery between 4-17 December. The item was dispatched next day on a Monday and arrived 8 days early wrapped in plastic, wrapped in bubble wrap and then a box neatly built around the book. The book is pristine with no damage from travel. I even messaged the seller about a week before the item was delivered and they responded within a couple of hours. Highly recommend.FAST SHIP- Practical English Usage Michael Swan guide to problems in English 4ED (#286183815444)
- u***a (109)- Feedback left by buyer.Past 6 monthsVerified purchaseBrand new book, fully corresponding to the description and sold at a much lower price than other sellers on the Internet. Top notch packaging. Very cheap shipping costs, especially considering that the book left India to arrive in Italy. Fast delivery times.Algorithms by Christos, Sanjoy Dasgupta and Umesh Vazirani INTERNATIONAL EDITION (#276435854941)