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Starting an Online Business All-In-One for Dummies by Shannon Belew: New
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eBay item number:286086936284
Item specifics
- Condition
- Publication Date
- 2024-10-01
- Edition Number
- 7
- Pages
- 688
- ISBN
- 9781394271085
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1394271085
ISBN-13
9781394271085
eBay Product ID (ePID)
12065550532
Product Key Features
Edition
7
Book Title
Starting an Online Business All-In-One for Dummies
Number of Pages
688 Pages
Language
English
Topic
E-Commerce / Auctions & Small Business, E-Commerce / Internet Marketing, Economics / General, New Business Enterprises
Publication Year
2024
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.7 in
Item Weight
32.1 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.8720681
Table Of Content
Introduction 1 Book 1: Start-Up Essentials 5 Chapter 1: Starting from Scratch 7 Chapter 2: Turning Ideas into a Viable Internet Business 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Funding Your Online Business 39 Chapter 5: Creating Policies and Managing Compliance to Keep It Real 57 Book 2: Legal and Accounting 71 Chapter 1: Minding the Law 73 Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 83 Chapter 3: The Trademark-and-Copyright Two-Step 93 Chapter 4: Accounting for Taxes (and Then Some) 101 Book 3: Website Functionality and Aesthetics 125 Chapter 1: What's in a (Domain) Name? 127 Chapter 2: Designing for User Experience 141 Chapter 3: Serving Up Your Site 161 Chapter 4: Developing Content That Satisfies Visitors and Search Engines 171 Chapter 5: Going Beyond Beta and Launching Your Site 185 Book 4: Online and Operating 195 Chapter 1: Determining Your Revenue Model 197 Chapter 2: Making Money with Affiliate Programs 217 Chapter 3: Paying with the Right Payment Options 229 Chapter 4: Putting the (Shopping) Cart before the Horse 241 Chapter 5: Taking Inventory 255 Chapter 6: Fulfilling Expectations and Orders 265 Book 5: Managing Security Risks 283 Chapter 1: Understanding Security and Your Risks 285 Chapter 2: Developing a Plan: Security and Business Continuity 293 Chapter 3: Spotting and Thwarting Bad Actors, Hackers, and More 307 Chapter 4: Locking Down Your Site and Your Business 329 Book 6: Online Marketing Basics 337 Chapter 1: Jump-Starting Traffic and Driving Sales 339 Chapter 2: Influencing for Attention and Customers 357 Chapter 3: Web Marketing at Work 371 Chapter 4: Analyzing and Monitoring Your Customers 393 Chapter 5: Mastering Search Engines, Optimization, and Rankings 411 Book 7: E-Commerce Fundamentals 429 Chapter 1: Starting Up with E-Commerce Functionality 431 Chapter 2: Web-ify Your Store with Shopify 443 Chapter 3: Making eBay THE Way 459 Chapter 4: Posting Pictures for Profit 477 Book 8: E-Commerce Trends and Market Opportunities 495 Chapter 1: Discovering Niche Markets 497 Chapter 2: Becoming a Social Influencer for Real Dollars 505 Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 521 Chapter 4: Generating Efficiencies and Opportunities with AI, ChatGPT, and More 533 Chapter 5: Building a POD (Print-on-Demand) Business 547 Chapter 6: Growing Beyond Borders: The International Marketplace 563 Book 9: E-Commerce Advanced 575 Chapter 1: Mapping the Digital Buyer's Journey 577 Chapter 2: Getting Personal with Content Marketing 587 Chapter 3: Overhauling an Aging Online Business 605 Chapter 4: Expanding Products to Increase Stagnant Sales 623 Chapter 5: Transitioning a Small Site into Big Business 633 Index 643
Synopsis
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace. Learn how to fund your online business idea Drive traffic to your website or social media page using search engine optimization Stand out from the competition with proven online business strategies Manage security risks and stay one step ahead of potential threats. Perfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success., Newbies and seasoned entrepreneurs alike can level up their e-commerce game with Starting an Online Business All-in-One For Dummies. Start with the basics of online entrepreneurship. Then, once you've launched your business, you'll discover tools to expand your business and grow your customer base. Get everything you need to create your internet business-instructions on designing a website, choosing a shopping cart, marketing your products, managing security risks, utilizing AI (artificial intelligence) tools, and beyond.
LC Classification Number
HD30.37.B4 2024
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- m***m (2282)- Feedback left by buyer.Past 6 monthsVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past 6 monthsVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
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Seller Feedback (512,399)
- m***m (2282)- Feedback left by buyer.Past 6 monthsVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past 6 monthsVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.