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A Fundraising Guide for Nonprofit Board Members by Julia I. Walker: Used

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Publication Date
2012-02-28
ISBN
9781118073568

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118073568
ISBN-13
9781118073568
eBay Product ID (ePID)
109067203

Product Key Features

Book Title
Fundraising Guide for Nonprofit Board Members
Number of Pages
336 Pages
Language
English
Publication Year
2012
Topic
Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Illustrator
Yes
Genre
Business & Economics
Author
Julia I. Walker
Book Series
The Afp/Wiley Fund Development Ser.
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
28.9 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
2011-039740
TitleLeading
A
Series Volume Number
198
Table Of Content
Preface xiii Acknowledgments xxi About the Author xxiii 1 Board Leadership in Fundraising 1 A Challenging Economic Environment 1 The Board's Leadership Role in Fundraising 2 Building a Fundraising Board 8 The Fiduciary Role of the Nonprofit Board 12 Summary 19 2 Setting the Pace with Board Giving 21 Giving and Asking at the Board Level 21 Develop a Plan for Board Giving 28 Prepare for Your Fundraising Role 33 Summary 42 3 Getting Ready to Fundraise 43 Define Organizational Needs 43 Strategic Planning and the Board 45 Fundraising for Current Operations 48 Planning for Comprehensive Campaigns 52 Getting Organized for Fundraising 56 Training Board Members to Fundraise 62 Summary 68 4 Building the Team 69 Who Is on the Team? 69 How to Hire: What to Look for in a Chief Advancement Officer 78 Standards for Staffing and Cost per Dollar Raised 87 Fundraising Consultants 89 Summary 96 5 The Annual Fund 99 Raising Money for Operations 99 Annual Fund: Setting the Goal 100 Annual Fund: The Moving Parts 103 Making the Case for the Annual Fund 110 Galas and Fundraising Events 114 Leadership Annual Fund Programs 114 Summary 128 6 Major Gifts and Mega-Gifts 131 An Introduction to Major Gifts 131 Who Are Our Prospects? 136 Major Gift Prospects: What to Look For 139 Cultivation 144 Transformational Gifts: Giving at the Top 148 Summary 159 7 How to Ask for and Close a Gift 161 Preparing for a Successful Call 161 The Five Elements of the Successful Ask 165 Common Issues in Negotiating and Closing Gifts 172 Summary 182 8 Getting Ready for a Fundraising Campaign 183 An Introduction to Fundraising Campaigns 183 Setting Realistic Goals 192 Campaign Structure: Phases, Timetables, and Gift Tables 198 Summary 208 9 Fundraising Campaigns 209 Campaign Leadership Roles 209 Board Leadership in a Campaign 215 Campaign Volunteer Structure 218 Making the Case 226 Campaign Recognition and Pricing 229 Summary 239 10 Additional Sources of Giving 241 Giving from Foundations 242 Corporate Philanthropy 248 Planned Giving: Add to Your Fundraising Toolbox 251 Stewardship Programs 263 Summary 267 Appendix 269 Materials for a Board Retreat on Fundraising 269 Materials for a Board Training Exercise on Fundraising 289 Glossary of Basic Fundraising Terms 297 Index 303
Synopsis
Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment., Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team. A Fundraising Guide for Nonprofit Board Members shows you how to raise more money by building board leadership and skills in fundraising. This book covers it all--the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success. Demystifies the ask by providing a straightforward guide on how to ask for, and close, gifts Features case studies, real life examples, and checklists in an easy to reference format Offers sample materials for a board retreat on building the successful fundraising team Also by Julia Ingraham Walker: Nonprofit Essentials: Jump-Starting the Stalled Fundraising Campaign Entertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team., Praise for A Fundraising Guide for Nonprofit Board Members "Julia Walker's book is loaded with useful and practical fundraising advice for nonprofit board members and CEOs who face fundraising challenges in today's economic climate. She touches all the important bases on how to mobilize board and staff in successful fundraising campaigns. Julia Walker's book is indispensible reading for executive directors and all board members." Gordon H. "Nick" Mueller, PhD President and CEO, The National WWII Museum, New Orleans, Louisiana "A must read a comprehensive toolkit for board members, CEOs, and CAOs. Julia's book not only prepares prospective board members for their roles but also informs current board members of their duties and responsibilities to the organizations they serve." John Scarpucci, President, Forum for Fundraising, Fundraising Online Seminar Resource "With this book, Julia Walker makes it possible for nonprofit organizations to invent their future rather than struggle in a debilitating state of constant scarcity. Those boards that recommit to their dreams will want the practical advice on fundraising in this book advice presented in an easy-to-use format with insights gleaned from real-world examples developed by an author who has lived it." Martha W. Gilliland, PhD Vice President, Research Corporation for Science Advancementformer chancellor, University of Missouri-Kansas City "Julia Walker brings a wealth of professional fundraising experience to her work, and she writes it in a way that is easy and practical for those of us who are in board leadership positions. This book will be a great help to others like us who have a great vision and need guidance with fundraising efforts." Keith M. Little, Navajo Code Talker, USMC 4th Marine Division WWIIPresident, Navajo Code Talkers Foundation "Julia Walker offers the kind of unique insight and practical advice that is derived from years of hands-on board training and fundraising success. This book should be included in every nonprofit board member's orientation!" K. Marianne Berner, Director of Development, Smithsonian Institution Traveling Exhibition Service (SITES) "Julia's years of practical experience with boards, coupled with a good sense of humor, make this a good read, and more importantly, a satisfying read. Each chapter builds on the prior ones, and the whole book comes together as a complete guide to training a board in fundraising. Julia's book is certainly beyond the basics." David F. Edwards, gift and estate tax attorney and charitable trustee
LC Classification Number
HG177

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