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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Release

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
The New Rules of Marketing and PR: How to Use Social Media, Blog
ISBN
9780470547816
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Item Height
229mm
Author
David Meerman Scott
Publisher
John Wiley & Sons AND Sons LTD
Item Width
154mm
Subject
Marketing
Item Weight
388g
Number of Pages
288 Pages

About this product

Product Information

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends. * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470547816
eBay Product ID (ePID)
89085130

Product Key Features

Author
David Meerman Scott
Publication Name
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
154mm
Item Weight
388g

Additional Product Features

Title_Author
David Meerman Scott
Country/Region of Manufacture
United Kingdom

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Company registration number:
  • 03800600
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