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Wine Marketing & Sales Success Strategies for Saturated Market Paul Wagner 2nd E

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AU $64.99
Approximately£34.16
Condition:
Very Good
Clean and tight with bright, white pages
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Located in: Stoneville, WA, Australia
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eBay item number:293416834287
Last updated on 30 Nov, 2022 09:50:33 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Clean and tight with bright, white pages”
ISBN
9781934259252
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Wine Marketing and Sales
Item Height
178mm
Author
Paul Wagner, Liz Thach, Janeen Olsen
Publisher
Wine Appreciation Guild
Item Width
254mm
Subject
Business
Number of Pages
400 Pages

About this product

Product Information

How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery. This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as 'destinations', newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.

Product Identifiers

Publisher
Wine Appreciation Guild
ISBN-13
9781934259252
eBay Product ID (ePID)
178196107

Product Key Features

Author
Paul Wagner, Liz Thach, Janeen Olsen
Publication Name
Wine Marketing and Sales
Format
Hardcover
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
178mm
Item Width
254mm

Additional Product Features

Title_Author
Liz Thach, Paul Wagner, Janeen Olsen
Topic
Alcohol
Country/Region of Manufacture
United States

Item description from the seller

RSABooksellers Oz

RSABooksellers Oz

99.8% positive Feedback
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Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
5.0
Communication
5.0
Registered as a business seller

Seller Feedback (6,766)

a***6 (796)- Feedback left by buyer.
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Book as described, very well packed, prompt delivery from abroad, good seller
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Past 6 months
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Item as described, quick delivery, good packaging, perfect. Great seller, thank you!
1***b (157)- Feedback left by buyer.
Past 6 months
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Great service. Book condition as described, packaged securely and arrived safely. Highly recommended.

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