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Making it Personal: How to Profit from Personalizatio
£10.00
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Condition:
Postage:
£21.42 Expedited Delivery to United States via eBay's Global Shipping Programme. See detailsfor postage
Located in: Worcestershire, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Wed, 26 Jun and Thu, 4 Jul to 43230
Includes international tracking
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Seller assumes all responsibility for this listing.
eBay item number:294234825352
Item specifics
- Condition
- Book Title
- Making it personal - how to profit from personalization without invading privacy
- Ex Libris
- No
- Narrative Type
- Non-Fiction
- Personalised
- No
- Country/Region of Manufacture
- United Kingdom
- Topic
- Business Software, Business Analysis, Business, E-Commerce
- Custom Bundle
- No
- Inscribed
- No
- Features
- Dust Jacket
- Vintage
- No
- Book Series
- Perseus Books
- Language
- English
- Intended Audience
- Adults
- Publisher
- John Wiley & Sons AND Sons LTD
- Genre
- Art & Culture, Business, Economics & Industry, E-commerce
- Era
- 2000s
- ISBN
- 9780470843963
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Subject Area
- Organizational Sociology
- Publication Name
- Making It Personal: How to Profit from Personalization without Invading Privacy
- Item Height
- 235mm
- Item Width
- 161mm
- Item Weight
- 490g
- Number of Pages
- 252 Pages
About this product
Product Information
Everything we do and everywhere we go leaves a trail; the difference now is that it's all being recorded, analysed, and disseminated by powerful technologies and sophisticated systems. The potential of these systems is enormous. Gathering data on behaviours and preferences allows businesses to enhance customer relationships, distribute knowledge and expertise around the world, and negotiate more effectively with suppliers, distributors, and partners. But there's a dark side. At what point does this data mining cross the line into invasion of privacy, unethical, or even illegal, practices? What happens if proprietary information is accidentally released or gets into the wrong hands? Or when human judgment takes a back seat to computer-generated reports? In Making It Personal, business and technology expert Bruce Kasanoff explores the impact of these personalization technologies, and how to apply them without invading privacy. Illustrated with examples drawn from all types of organizations, Kasanoff considers the commercial, cultural, and legal implications, as individuals and businesses become increasingly interconnected. The result is not only a compelling and thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization - and how you and your organization will respond. Making It Personal is a mission-critical briefing for anyone prepared to ask tough questions about how best to balance personalization and privacy.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470843963
eBay Product ID (ePID)
86518817
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Making It Personal: How to Profit from Personalization without Invading Privacy
Format
Hardcover
Language
English
Publication Year
2001
Type
Textbook
Number of Pages
252 Pages
Dimensions
Item Height
235mm
Item Width
161mm
Item Weight
490g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
BookPal
97 Archer Road
Redditch
Worcestershire
B98 8DJ
United Kingdom
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:294234825352
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Item location:
Worcestershire, United Kingdom
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £21.42 | See import charges at checkout | United States | Expedited Delivery (International Priority Shipping) | Estimated between Wed, 26 Jun and Thu, 4 Jul to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
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| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 14 days | Buyer pays for return postage |
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| Return policy details |
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| Returns accepted |
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Seller Feedback (284)
s***f (996)- Feedback left by buyer.
Past 6 months
Verified purchase
Great seller to deal with, book was exactly as described, LIKE NEW, thanks! Promptly delivered, very safely packaged and a great price. Thanks a lot!
m***5 (4115)- Feedback left by buyer.
Past 6 months
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Received item promptly, well packaged and as described - Great Ebayer +++++
n***y (230)- Feedback left by buyer.
Past year
Verified purchase
My order arrived quickly and was nicely packaged but due to what I am sure must have been a clerical error the wrong copy of the book was sent. However, the seller rectified this promptly by actioning a refund. No harm done.
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