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Strategic Marketing by Nigel F. Piercy; David W. Cravens - Picture 1 of 1
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Strategic Marketing by Nigel F. Piercy; David W. Cravens

Ninja Nook
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US $8.25
Approximately£6.06
Condition:
Like New
“Outside has some wear, but inside looks pretty good.”
Breathe easy. Returns accepted.
Postage:
Free USPS Media MailTM.
Located in: Waynesburg, Pennsylvania, United States
Delivery:
Estimated between Tue, 17 Jun and Mon, 23 Jun to 94104
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14 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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    Diners Club

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eBay item number:294889940562
Last updated on 25 Feb, 2023 23:39:03 GMTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Outside has some wear, but inside looks pretty good.”
Product Group
Book
Binding
Hardcover
IsTextBook
Yes
Weight
3 lbs
ISBN
9780072466652
EAN
9780072466652

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0072466650
ISBN-13
9780072466652
eBay Product ID (ePID)
2282919

Product Key Features

Number of Pages
864 Pages
Language
English
Publication Name
Strategic Marketing
Subject
Marketing / General
Publication Year
2002
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
David W. Cravens, Nigel F. Piercy
Series
The Mcgraw-Hill/Irwin Series in Marketing
Format
Hardcover

Dimensions

Item Height
1.5 in
Item Weight
60.3 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
LCCN
2002-016549
Dewey Edition
19
Illustrated
Yes
Dewey Decimal
658.8/02
Table Of Content
Part 1: Market-Driven Strategy Chapter 1 Market Driven Strategy Chapter 2 Business and Marketing Cases for Part I Nokia Corporation Polaroid Corporation EuroDisney Part II: Market-Driven Analysis Chapter 3 Market Vision, Structure, and Analysis Chapter 4 Segmenting Markets Chapter 5 Continuous Learning about Markets Cases for Part II Gatorade Nike Campbell Soup Pfizer, Inc. Animal Health Products Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Relationship Strategies Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald's Apex Chemical Dunkin Donuts Part IV: Market-Focused Program Development Chapter 9 Strategic Brand Management Chapter 10 Managing Value Chain Relationships Chapter 11 Pricing Strategy Chapter 12 Promotion, Advertising, and Sales Promotion Strategies Chapter 13 Sales Force, Internet, and Direct Marketing Strategies Cases for Part IV Amazon.com Pier 1 Virgin Group Ltd. Sun Microsystems Inc. Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Strategy Implementation and Control Cases for Part V Oracle Corporation Ford Motor Co. Fuji Photo Film Co. Part VI: Comprehensive Cases Microsoft Corporation Toys-R-Us Enterprise Rent-A-Car Slendertone Intel Corporation Pfizer, Inc. Animal Health Products (B) Captial Martha Stewart Inc. Avon Products Corporation Blair Water Purifiers India Murphy Brewery Ireland, Ltd. Apple Computer Inc. International Business Machines L'Oreal Nederland B.V. The National Bicycle Industrial Co. Camar Automotive Hoist Sone and Lewis Hewlett-Packard, Co. Quaker Oats Company CUTCO International Longevity Healthcare Systems SystemSoft Corporation American Express Corporate Services Powertron Corporation Cima Mountaineering
Edition Description
Revised edition
LC Classification Number
HF5415.135.C72 2003

Item description from the seller

About this seller

Ninja Nook

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Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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Average for the last 12 months
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Reasonable postage cost
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Delivery time
5.0
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5.0

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