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Marketing in Small Businesses (Routledge Librar, Kenny, Dyson Paperback..

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2018-06-15
Title
Marketing in Small Businesses (Routledge Library Editions: Small
ISBN
9781138685345
EAN
9781138685345
Publication Year
2018
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing in Small Businesses
Item Height
234mm
Author
Karen Dyson, Brian Kenny
Publisher
Taylor & Francis LTD
Item Width
156mm
Subject
Marketing, Business
Item Weight
386g
Number of Pages
224 Pages

About this product

Product Information

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138685345
eBay Product ID (ePID)
9046528206

Product Key Features

Author
Karen Dyson, Brian Kenny
Publication Name
Marketing in Small Businesses
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
386g

Additional Product Features

Title_Author
Brian Kenny, Karen Dyson
Series Title
Routledge Library Editions: Small Business
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
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Reading
Berkshire
RG30 1DZ
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  • GB 724498118
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  • 03800600
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