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eBay item number:295111059895
Last updated on 05 Apr, 2025 08:11:35 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2013-05-17
Title
Promoting Nonprofit Organizations: A Reputation Management Appro
Artist
Not Specified
ISBN
9780415899260
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Promoting Nonprofit Organizations: a Reputation Management Approach
Item Height
229 mm
Author
Ruth Ellen Kinzey
Publisher
Taylor & Francis LTD
Subject
Marketing, Business
Item Weight
454 g
Item Width
152 mm
Number of Pages
236 Pages

About this product

Product Information

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415899260
eBay Product ID (ePID)
148325512

Product Key Features

Number of Pages
236 Pages
Publication Name
Promoting Nonprofit Organizations: a Reputation Management Approach
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Author
Ruth Ellen Kinzey
Format
Hardcover

Dimensions

Item Height
229 mm
Item Weight
454 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Ruth Ellen Kinzey

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