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Basic Marketing Research by Brown

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Last updated on 22 Jul, 2025 14:29:05 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Edition
8
Publish Year
2013
Updated ISBN1
1337100293
Updated ISBN2
9781337100298
ISBN
9781133188544

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133188540
ISBN-13
9781133188544
eBay Product ID (ePID)
160114862

Product Key Features

Number of Pages
512 Pages
Publication Name
Basic Marketing Research (With Qualtrics Printed Access Card)
Language
English
Subject
Marketing / General, Marketing / Research
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Author
Tracy A. Suter, Gilbert A. Churchill, Tom J. Brown
Series
Test Series Page Ser.
Format
Hardcover

Dimensions

Item Height
11.1 in
Item Weight
44.8 Oz
Item Length
0.9 in
Item Width
8.7 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
Dewey Edition
23
Reviews
BRIEF CONTENTS.PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION.1. The Role of Marketing Research.2. The Research Process and Ethical Concerns.3. Problem Formulation.4. Exploratory Research.PART II: Working with Existing Information to Solve Problems.5. Decision Support Systems: Introduction.6. Decision Support Systems: Working with "Big Data".7. Using External Secondary Data.PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS.8. Causal Research.9. Collecting Descriptive Primary Data.10. Collecting Data by Observation.11. Collecting Data by Communication.12. Asking Good Questions.13. Designing the Data Collection Form.14. Developing the Sampling Plan.15. Data Collection: Enhancing Response Rates while Limiting Errors.PART IV: ANALYZING DATA.16. Data Preparation for Analysis.17. Analysis and Interpretation: Individual Variables Independently.18. Analysis and Interpretation: Multiple Variables Simultaneously.PART IV: REPORTING THE RESULTS.19. The Oral Research Presentation.20. The Written Research Report.Appendix.Endnotes.Glossary.Index.
Illustrated
Yes
Dewey Decimal
658.83
Table Of Content
BRIEF CONTENTS.PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION.1. The Role of Marketing Research.2. The Research Process and Ethical Concerns.3. Problem Formulation.4. Exploratory Research.PART II: Working with Existing Information to Solve Problems.5. Decision Support Systems: Introduction.6. Decision Support Systems: Working with "Big Data".7. Using External Secondary Data.PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS.8. Causal Research.9. Collecting Descriptive Primary Data.10. Collecting Data by Observation.11. Collecting Data by Communication.12. Asking Good Questions.13. Designing the Data Collection Form.14. Developing the Sampling Plan.15. Data Collection: Enhancing Response Rates while Limiting Errors.PART IV: ANALYZING DATA.16. Data Preparation for Analysis.17. Analysis and Interpretation: Individual Variables Independently.18. Analysis and Interpretation: Multiple Variables Simultaneously.PART IV: REPORTING THE RESULTS.19. The Oral Research Presentation.20. The Written Research Report.Appendix.Endnotes.Glossary.Index.
Synopsis
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
LC Classification Number
HF5415.2

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