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Managerial Economics by Samuelson

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Edition
6th edition
Publish Year
2008
Updated ISBN1
1119554918
Updated ISBN2
9781119554912
Updated ISBN3
1119760909
Updated ISBN4
9781119760900
ISBN
9780470282427

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470282428
ISBN-13
9780470282427
eBay Product ID (ePID)
69986260

Product Key Features

Number of Pages
768 Pages
Publication Name
Managerial Economics
Language
English
Publication Year
2009
Subject
Industrial Management, Economics / Microeconomics
Type
Textbook
Subject Area
Business & Economics
Author
William F. Samuelson, Stephen G. Marks
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
0 Oz
Item Length
9.4 in
Item Width
7.8 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2008-029114
Reviews
"[...] dass das Buch 'ezEinführung in die historische Semantik? ein ausgezeichnetes Lehrbuch für Germanistikstudierende, überhaupt für Studierende und Linguisten ist."Waldemar Czachur in: Studien zur Deutschkunde 2007
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.502/4658
Table Of Content
Chapter 1. Introduction to Economic Decision Making.Seven Examples Of Managerial Decisions.Six Steps To Decision Making.Step 1: Define the Problem.Step 2: Determine the Objective.Step 3: Explore the Alternatives.Step 4: Predict the Consequences.Step 5: Make a Choice.Step 6: Perform Sensitivity Analysis.Private And Public Decisions: An Economic View.Things To Come.The Aim of This Book.Section I. Decisions Within Firms.Chapter 2. Optimal Decisions Using Marginal Analysis.Siting a Shopping Mall.A Simple Model Of The Firm.A Microchip Manufacturer.Marginal Analysis.Marginal Analysis and Calculus.Marginal Revenue And Marginal Cost.Marginal Revenue.Marginal Cost.Profit Maximization Revisited.Sensitivity Analysis.Asking What if.Appendix To Chapter 2: Calculus And Optimization Techniques.Special Appendix To Chapter 2: Optimization Using Spreadsheets.Chapter 3. Demand Analysis And Optimal Pricing.Determinants Of Demand.The Demand Function.The Demand Curve and Shifting Demand.General Determinants of Demand.Elasticity Of Demand.Price Elasticity.Other Elasticities.Price Elasticity and Prediction.Demand Analysis And Optimal Pricing.Price Elasticity, Revenue, and Marginal Revenue.Maximizing Revenue.Optimal Markup Pricing.Price Discrimination.Information Goods.Appendix To Chapter 3: Consumer Preferences And Demand.Chapter 4. Estimating and Forecasting Demand.Collecting Data.Consumer Surveys.Controlled Market Studies.Uncontrolled Market Data.Regression Analysis.Ordinary Least-Squares Regression.Interpreting Regression Statistics.Potential Problems in Regression.Choosing a Regression Equation.Forecasting.Time-Series Models.Fitting a Simple Trend.Barometric Models.Forecasting Performance.Final Thoughts.Appendix To Chapter 4: Regression Using Spreadsheets.Special Appendix To Chapter 4: Statistical Tables.Chapter 5. Production.Basic Production Concepts.Production Technology.Production With One Variable Input.Short-Run and Long-Run Production.Optimal Use of an Input.Production In The Long Run.Returns to Scale.Least-Cost Production.Measuring Production Functions.Linear Production.Production with Fixed Proportions.Polynomial Functions.The Cobb-Douglas Function.Estimating Production Functions.Other Production Decisions.Multiple Plants.Multiple Products.Chapter 6. Cost Analysis.Relevant Costs.Opportunity Costs and Economic Profits.Fixed and Sunk Costs.Profit Maximization with Limited Capacity: Ordering a Best Seller.The Cost Of Production.Short-Run Costs.Long-Run Costs.Returns To Scale And Scope.Returns to Scale.Economies of Scope.Cost Analysis And Optimal Decisions.A Single Product.The Shut-Down Rule.Multiple Product
Synopsis
Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision., Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role., Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role. 
LC Classification Number
HD30.22.S26 2009

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