McGraw-Hill/Irwin Series in Marketing: Contemporary Advertising by Wiiliam Arens

kansaschiro200
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Approximately£11.22
Condition:
Good
“Includes CD-ROM,”
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Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Includes CD-ROM,”
ISBN
9780071214254
Category

About this product

Product Identifiers

Publisher
McGraw-Hill School Education Group
ISBN-10
0071214259
ISBN-13
9780071214254
eBay Product ID (ePID)
30257437

Product Key Features

Edition
9
Book Title
Contemporary Advertising
Number of Pages
Xlii, 617 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Author
William F. Arens
Book Series
The Mcgraw-Hill/Irwin Series in Marketing
Format
Hardcover

Additional Product Features

LCCN
2003-065006
Dewey Edition
22
Dewey Decimal
659.1
Synopsis
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
LC Classification Number
HF5821.B62 2004

Item description from the seller

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kansaschiro200

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