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Words That Work : It's Not What You Say, It's What People Hear by Frank Luntz...
US $7.90
Approximately£5.85
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Los Olivos, California, United States
Delivery:
Estimated between Tue, 29 Jul and Fri, 1 Aug to 94104
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eBay item number:295578267747
Item specifics
- Condition
- Subject
- IT
- ISBN
- 9781401309299
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1401309291
ISBN-13
9781401309299
eBay Product ID (ePID)
109234215
Product Key Features
Number of Pages
368 Pages
Publication Name
Words That Work : It's Not What You Say, It's What People Hear
Language
English
Subject
Business Communication / General, Educational Psychology, Communication Studies, Popular Culture, Rhetoric, Linguistics / General, Personal Growth / Success
Publication Year
2008
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science, Education, Self-Help, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
10.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
808/.042
Edition Description
Revised edition
Synopsis
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe., The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
LC Classification Number
HD30.3
Item description from the seller
About this seller
jestar-27
117 items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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