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Marketing Management (Dryden Press Series in Marketing) By Peter R. Dickson

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Item specifics

Condition: Very Good: A book that has been read and does not look new, but is in excellent condition. No ... Very Good: A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Title: Marketing Management (Dryden Press Series in Marketing)

ISBN: 9780030177422

Publication Year: 1996

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Marketing Management

Item Height: 26mm

Author: Peter R. Dickson

Publisher: Cengage Learning, INC International Concepts

Item Width: 22mm

Subject: Management

Item Weight: 1774g

Number of Pages: 704 Pages

About this product

Product Information

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Product Identifiers

Publisher

Cengage Learning, INC International Concepts

ISBN-13

9780030177422

eBay Product ID (ePID)

87363218

Product Key Features

Author

Peter R. Dickson

Publication Name

Marketing Management

Format

Hardcover

Language

English

Subject

Management

Publication Year

1996

Type

Textbook

Number of Pages

704 Pages

Dimensions

Item Height

26mm

Item Width

22mm

Item Weight

1774g

Additional Product Features

Title_Author

Peter R. Dickson

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

WRAP Ltd.

Mubin Ahmed

Unit 4

119 Loverock Road

Reading

Berkshire

RG30 1DZ

United Kingdom

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:liamEmoc.aidemtumahab@yabe

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03800600

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eBay item number:295860915481

Last updated on 23 May, 2024 15:40:58 BSTView all revisionsView all revisions

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Marketing Management (Dryden Press Series in Marketing) By Peter R. Dickson

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About this product

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