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Superfandom: How Our Obsessions Are Changing Wh. Fraade-Blanar, Glazer**
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eBay item number:295897650541
Item specifics
- Condition
- PublishedOn
- 2017-04-06
- Title
- Superfandom: How Our Obsessions Are Changing What We Buy and Who
- ISBN
- 9781781255339
- EAN
- 9781781255339
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
- Item Height
- 198mm
- Publisher
- Profile Books
- Item Width
- 129mm
- Subject
- Business
- Item Weight
- 281g
- Number of Pages
- 336 Pages
About this product
Product Information
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally valuable to Starbucks as to Star Wars and to Chanel as to Chelsea FC. The ubiquitous plea to 'Like us on Facebook' heralds the beginning of a new reality: consumers buy a product, but fans make a product more buyable. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most- admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. The internet has given businesses ways to talk directly to their fans, hear their needs and desires, and react in real time. Never before have fans had so much clout with companies, often collaborating to design the products they want. And this cycle is only set to continue. As the authors reveal, we are entering an age of fandom convergence - one in which fan activities and communities become intrinsic to the brand experience. Practical, investigative and reflective, Superfandom is an indispensable guide to this new world.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781781255339
eBay Product ID (ePID)
232636457
Product Key Features
Publication Name
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Format
Paperback
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
281g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:295897650541
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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