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New media & brand community - Effects on Sony's PlayStation.97
£76.44
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Located in: South East, United Kingdom
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eBay item number:296179785327
Item specifics
- Condition
- PublishedOn
- 2011-08-01
- Title
- New media & brand community - Effects on Sony's PlayStation
- ISBN
- 9783845401119
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- New Media & Brand Community-Effects on Sony's Playstation
- Item Height
- 229mm
- Publisher
- LAP
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 122g
- Number of Pages
- 76 Pages
About this product
Product Information
Companies especially in gaming have resorted to invest a lot in understanding consumer behavior to gain maximum benefit for the firm in terms of sales and consumer in terms of gaming experience. Companies have identified that brand community and new media as the best medium to interact with its loyal customers.This thesis intends to make contributions to the understanding of how new media and latest technologies have brought changes in today's marketing environment. Advancement in technology has led to increased number of online activities resulting in augmented interactions between people. This research examines the interactions between consumer and the company and tries to gain insights on the impact of marketing strategies used by Sony to market its PlayStation. It also identifies if the strategies implemented by Sony are effective. And in order to achieve this, both the company and consumer point of view was observed from new media techniques and brand communities.Even though a lot of marketing strategies used by Sony was effective, it was found that the consumer's perception about the reliable source of information was not available from the official forum.
Product Identifiers
Publisher
LAP
ISBN-13
9783845401119
eBay Product ID (ePID)
111738517
Product Key Features
Publication Name
New Media & Brand Community-Effects on Sony's Playstation
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
76 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
122g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:296179785327
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e***a- Feedback left by buyer.
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A great eBay seller. Item exactly as described, packed with care to protect during shipping, Good communication & great value for money. Highly recommend.
a***e (28)- Feedback left by buyer.
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication.