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Erfolg mit nachhaltigen Eventkonzepten
£73.88
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eBay item number:296183958353
Item specifics
- Condition
- PublishedOn
- 2011-11-25
- Title
- Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konfe
- ISBN
- 9783834930750
- Publication Name
- Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
- Publisher
- Gabler Verlag
- Subject
- Marketing
- Publication Year
- 2011
- Series
- Markenkommunikation Und Beziehungsmarketing
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Item Height
- 208 mm
- Item Weight
- 340 g
- Item Width
- 147 mm
- Number of Pages
- 264 Pages
About this product
Product Information
Auf der zweiten wissenschaftlichen Konferenz zur Eventforschung, die am 3. November 2010 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie, der Sport- und Theaterwissenschaften, der Soziologie, der Rechtswissenschaften sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Nachhaltigkeit von Eventkonzepten aktuelle wissenschaftliche Fragen wie User Generated Events, Flash-Mob-Events, wikibasierte Loesungen und oekonomische Wirkungsanalysen.
Product Identifiers
Publisher
Gabler Verlag
ISBN-13
9783834930750
eBay Product ID (ePID)
176641935
Product Key Features
Number of Pages
264 Pages
Language
German
Publication Name
Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
Publication Year
2011
Subject
Marketing
Type
Textbook
Series
Markenkommunikation Und Beziehungsmarketing
Format
Paperback
Dimensions
Item Height
208 mm
Item Weight
340 g
Item Width
147 mm
Additional Product Features
Editor
Cornelia Zanger
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
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