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TV-Werbung und Musik: Audiovisuelle Verfuhrung mit Musik in Fernsehwerbesp
£57.77
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5 available
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Located in: South East, United Kingdom
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eBay item number:296185958067
Item specifics
- Condition
- PublishedOn
- 2013-02-08
- Title
- TV-Werbung und Musik: Audiovisuelle Verfuhrung mit Musik in Fern
- ISBN
- 9783842891050
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- TV-Werbung Und Musik: Audiovisuelle Verfuhrung Mit Musik in Fernsehwerbespots
- Item Height
- 210mm
- Publisher
- Diplomica Verlag
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 154g
- Number of Pages
- 120 Pages
About this product
Product Information
Sind sie interessiert an dem Thema Werbung? Sind sie Student, Konzepter oder Executive Producer? Dann sind sie hier genau richtig. Herzlich willkommen. Die vorliegende Untersuchung widmet sich folgenden Fragestellungen: -Welche Rolle spielt Musik in der aktuellen TV-Werbung? -Inwiefern unterstutzt die Musik in der aktuellen TV-Werbung die Werbewirkung? -Entspricht sie den Erkenntnissen aus der Psychologie, der Musikwissenschaft und der Kommunikationsforschung? -Inwiefern lasst sich in den aktuellen Werbeproduktionen ein gezieltes Zusammenspiel von Bild, Ton und Produkt erkennen? -Lassen sich produktspezifische Unterschiede feststellen? Nach ausfuhrlicher Betrachtung der aktuellen Forschungsergebnisse der Persuasionsforschung, der Kommunikationsforschung, der Musikwissenschaft und der Psychologie, widmet sich der Autor der Praxis. Auf der Basis einer breit angelegten, quantitativen Untersuchung, werden acht TV-Werbungen der zwei Produktgruppen Fahrzeuge und Lebensmittel ausgewahlt, eingehend analysiert und verglichen. Abschliessend wird ein Fazit gezogen und eine praktische Empfehlung des Autors ausgesprochen.
Product Identifiers
Publisher
Diplomica Verlag
ISBN-13
9783842891050
eBay Product ID (ePID)
148357717
Product Key Features
Publication Name
TV-Werbung Und Musik: Audiovisuelle Verfuhrung Mit Musik in Fernsehwerbespots
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
120 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
154g
Additional Product Features
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:296185958067
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Item location:
South East, United Kingdom
Posts to:
Australia, Canada, European Union, Japan, United Kingdom
Excludes:
Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, Yemen
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Returns policy
| After receiving the item, cancel the purchase within | Return postage |
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| 30 days | Buyer pays for return postage |
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| Returns accepted |
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