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Communication Strategies for Competitive Advantage.9783
£72.69
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eBay item number:296197371438
Item specifics
- Condition
- PublishedOn
- 2013-01-29
- Title
- Communication Strategies for Competitive Advantage
- ISBN
- 9783659247309
- Publication Year
- 2013
- Format
- Paperback
- Language
- English
- Book Title
- Communication Strategies for Competitive Advantage
- Item Height
- 229mm
- Publisher
- LAP Lambert Academic Publishing
- Item Width
- 152mm
- Item Weight
- 177g
- Number of Pages
- 112 Pages
About this product
Product Information
This book informs the global village the constraints Small Business Enterprises (SBEs) face and strive to overcome in the competitive business sector by employing communication strategies in order to succeed in Eldoret town. It also reveals the communication strategies SBEs use competitively within Eldoret and across Kenya as their activities reflect the country's economic situation. The author investigates implications of verbal and non-verbal modes of communication such as display, shouting through media, among others, on business activities. She observes that effective use of communication strategies depends on level of education, gender, location of business, among others. The book recommends that the entrepreneurs should be exposed to modern communication facilities such as ICTs through seminars, conferences, workshops and exhibitions. She also recommends sensitization of the public to ensure mutual respect between the public and entrepreneurs and thus develop a more humane language that enhances the interaction of buyers and sellers. This book is recommended for entrepreneurs, policy makers, students, teachers and researchers in the field of Communication Studies.
Product Identifiers
Publisher
LAP Lambert Academic Publishing
ISBN-13
9783659247309
eBay Product ID (ePID)
5046689955
Product Key Features
Book Title
Communication Strategies for Competitive Advantage
Format
Paperback
Language
English
Publication Year
2013
Number of Pages
112 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
177g
Additional Product Features
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:296197371438
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Seller Feedback (2,863,961)
e***a- Feedback left by buyer.
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A great eBay seller. Item exactly as described, packed with care to protect during shipping, Good communication & great value for money. Highly recommend.
a***e (28)- Feedback left by buyer.
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication.
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