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Activate Brand Purpose by Chip Walker NEW Paperback softback
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eBay item number:296230905244
Item specifics
- Condition
- Title
- Activate Brand Purpose
- Weight
- 456
- EAN
- 9781789668247
- ISBN-10
- 1789668247
- Date of Publication
- 20210303
- Place of Publication
- United Kingdom
- Book Series
- N/A
- Genre
- KJD|KJS
- Narrative Type
- N/A
- Features
- N/A
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- N/A
- Pagination
- 256 Pages
- Dimensions
- 155 X 232 X 19
- ISBN
- 9781789668247
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
- Item Height
- 200mm
- Publisher
- Kogan Page LTD
- Item Width
- 130mm
- Subject
- Advertising, Marketing, Business
- Item Weight
- 200g
- Number of Pages
- 256 Pages
About this product
Product Information
The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9781789668247
eBay Product ID (ePID)
16046677673
Product Key Features
Publication Name
Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
Format
Paperback
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2021
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
200mm
Item Width
130mm
Item Weight
200g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Ryefield Investments Limited
Rakesh Luchmun
175 Pield Heath Road
Uxbridge
Middlesex
UB8 3NL
United Kingdom
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- GB 160565025
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- 11028751
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CRN Number:
- 11028751
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eBay item number:296230905244
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