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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans
ISBN
9781599183626
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Item Height
229mm
Author
Robert Bly
Publisher
Entrepreneur Press
Item Width
152mm
Subject
Management, Marketing
Item Weight
467g
Number of Pages
272 Pages

About this product

Product Information

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world Covers new marketing technologies and current trends

Product Identifiers

Publisher
Entrepreneur Press
ISBN-13
9781599183626
eBay Product ID (ePID)
92316699

Product Key Features

Author
Robert Bly
Publication Name
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2010
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
467g

Additional Product Features

Title_Author
Robert Bly
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Company registration number:
  • 03800600
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