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W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne by W. Chan Kim and Renée A. Mauborgne (2017, Trade Paperback)
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101633692744
ISBN-139781633692749
eBay Product ID (ePID)234469648
Product Key Features
Book TitleW. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Number of Pages224 Pages
LanguageEnglish
TopicMarketing / General, General, Development / Business Development, Management, Strategic Planning
Publication Year2017
IllustratorYes
GenreBusiness & Economics
AuthorW. Chan Kim, Renée A. Mauborgne
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight8.5 Oz
Item Length8.2 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN2016-040913
TitleLeadingThe
ReviewsPRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 4 million copies sold worldwide Now in 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal , BusinessWeek , and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 3.6 million copies sold worldwide Now in 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting
SynopsisThe iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place.Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps."Whether or not you're familiar with Blue Ocean Strategy , this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization., The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.", The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."
LC Classification NumberHF5415.153.K533 2017
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