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Marketing Management (International Students) By Philip R Kotler

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing Management: Millennium Edition: International Edition
ISBN
0130156841
Publication Year
1999
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Management: Millennium Edition: International Edition
Item Height
252mm
Author
Philip T. Kotler
Publisher
Pearson Education (Us)
Item Width
201mm
Subject
Management
Item Weight
1369g
Number of Pages
784 Pages

About this product

Product Information

This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites. *'You're the Marketer' exercises; Linked to the Marketing Plan Pro software. *Additional mini-case and in-text examples. *A managerial orientation. *An analytical approach. *A basic disciplines perspective - Includes: economics; behavioral science; management theory; and mathematics. *Draws on the rich findings of various scientific disciplines to provide students with fundamental concepts and tools. *Universal applications: e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low- and high-tech industries. *Comprehensive and balanced coverage. *Covers all the topics an informed marketing manager needs to understand; and the major issues in strategic, tactical, and administrative marketing. *Global marketing emphasis.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780130156846
eBay Product ID (ePID)
91214866

Product Key Features

Author
Philip T. Kotler
Publication Name
Marketing Management: Millennium Edition: International Edition
Format
Paperback
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Number of Pages
784 Pages

Dimensions

Item Height
252mm
Item Width
201mm
Item Weight
1369g

Additional Product Features

Title_Author
Philip T. Kotler
Country/Region of Manufacture
United States

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Company registration number:
  • 03800600
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CRN Number:
  • 03800600
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