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Marketing Plans: How to Prepare Them, How to Us... by Malcolm McDonald Paperback
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy it nowMarketing Plans: How to Prepare Them, How to Us... by Malcolm McDonald Paperback
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eBay item number:302047738046
Item specifics
- Condition
- Title
- Marketing Plans: How to Prepare Them, How to Use Them
- Book Title
- Marketing Plans: How to Prepare Them, How to Use Them
- ISBN
- 0750683864
- EAN
- 9780750683869
- Binding
- Paperback / softback
- Date of Publication
- 2007-03-13
- Release Title
- Marketing Plans: How to Prepare Them, How to Use Them
- Artist
- McDonald, Malcolm
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Plans: How to Prepare Them, How to Use Them
- Item Height
- 246 mm
- Publisher
- Elsevier Science & Technology
- Subject
- Advertising
- Item Width
- 189 mm
- Number of Pages
- 704 Pages
About this product
Product Information
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780750683869
eBay Product ID (ePID)
91451623
Product Key Features
Subject
Advertising
Publication Year
2007
Number of Pages
704 Pages
Publication Name
Marketing Plans: How to Prepare Them, How to Use Them
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
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Seller Feedback (13,839,692)
- u***t (2242)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.Elements of Programming Style, Secon..., Plauger, P. J. (#146388497207)
- a***m (183)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!
Product ratings and reviews
Most relevant reviews
- 05 Mar, 2020
quality is very good
Verified purchase: YesCondition: Pre-ownedSold by: better_world_books_uk
- 10 Apr, 2016
Excellent
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08
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Seller Feedback (13,839,692)
- u***t (2242)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.Elements of Programming Style, Secon..., Plauger, P. J. (#146388497207)
- a***m (183)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! Very fast shipping 2 days, with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot!