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Marketing Plans: How to Prepare Them, How to Us... by Malcolm McDonald Paperback

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing Plans: How to Prepare Them, How to Use Them
Book Title
Marketing Plans: How to Prepare Them, How to Use Them
ISBN
0750683864
EAN
9780750683869
Binding
Paperback / softback
Date of Publication
20070313
Release Title
Marketing Plans: How to Prepare Them, How to Use Them
Artist
Malcolm McDonald
Brand
N/A
Colour
N/A
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Plans: How to Prepare Them, How to Use Them
Item Height
246mm
Author
Malcolm Mcdonald
Publisher
Elsevier Science & Technology
Item Width
189mm
Subject
Advertising
Number of Pages
704 Pages

About this product

Product Information

Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices.

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-13
9780750683869
eBay Product ID (ePID)
91451623

Product Key Features

Author
Malcolm Mcdonald
Publication Name
Marketing Plans: How to Prepare Them, How to Use Them
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2007
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Height
246mm
Item Width
189mm

Additional Product Features

Title_Author
Malcolm Mcdonald
Country/Region of Manufacture
United Kingdom

Item description from the seller

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WORLD OF BOOKS LIMITED
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  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Company registration number:
  • 06437594
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