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Marketing Plans: How to Prepare Them, How to Us... by Malcolm McDonald Paperback
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eBay item number:302047738046
Item specifics
- Condition
- Title
- Marketing Plans: How to Prepare Them, How to Use Them
- Book Title
- Marketing Plans: How to Prepare Them, How to Use Them
- ISBN
- 0750683864
- EAN
- 9780750683869
- Binding
- Paperback / softback
- Date of Publication
- 20070313
- Release Title
- Marketing Plans: How to Prepare Them, How to Use Them
- Artist
- Malcolm McDonald
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Plans: How to Prepare Them, How to Use Them
- Item Height
- 246mm
- Publisher
- Elsevier Science & Technology
- Item Width
- 189mm
- Subject
- Advertising
- Number of Pages
- 704 Pages
About this product
Product Information
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780750683869
eBay Product ID (ePID)
91451623
Product Key Features
Publication Name
Marketing Plans: How to Prepare Them, How to Use Them
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2007
Type
Textbook
Number of Pages
704 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
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Goring-by-sea
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BN12 4QY
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 05 Mar, 2020
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