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The Business of Brands by Muir, David Hardback Book The Cheap Fast Free Post
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eBay item number:302613851700
Item specifics
- Condition
- Title
- The Business of Brands
- Book Title
- The Business of Brands
- ISBN
- 0470862599
- EAN
- 9780470862599
- Binding
- Hardback
- Date of Publication
- 20040910
- Release Title
- The Business of Brands
- Artist
- Miller, Jon
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Business of Brands
- Item Height
- 238mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 162mm
- Subject
- Marketing
- Item Weight
- 1g
- Number of Pages
- 286 Pages
About this product
Product Information
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470862599
eBay Product ID (ePID)
87867610
Product Key Features
Publication Name
The Business of Brands
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
286 Pages
Dimensions
Item Height
238mm
Item Width
162mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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eBay item number:302613851700
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8***- (178)- Feedback left by buyer.
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I think this item (which was one of four bought at the same time as part of a special offer) had to be re-despatched. I told them it didn't arrive with the other books so they made arrangements to get it to me ASAP. They said it would be despatched within 48 hours and it was despatched within 24. I had it on my doorstep in 3 days, in very good condition as described. Very happy with the price and the service, highly recommended seller. Very professional.
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Really pleased with the book 📚 being just as described. Really low price and good value for the money. Dispatched and delivered quickly. Good packaging. Good communication with the seller and would most definitely buy from them again and highly recommend.
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Perfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
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