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BrandSimple: How the Best Brands Keep it Simple and ... by Adamson A.P Paperback
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Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
2 available
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Doesn't post to United States.
Located in: GB, United Kingdom
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eBay item number:302673548744
Item specifics
- Condition
- Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- Book Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- ISBN
- 1403984905
- EAN
- 9781403984906
- Binding
- Paperback / softback
- Date of Publication
- 20070801
- Release Title
- BrandSimple: How the Best Brands Keep it Simple and Succeed
- Artist
- Adamson A.P
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brandsimple: How the Best Brands Keep It Simple and Succeed
- Item Height
- 234 mm
- Publisher
- ST Martin's Press
- Subject
- Marketing
- Item Weight
- 300 g
- Item Width
- 156 mm
- Number of Pages
- 256 Pages
About this product
Product Information
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.
Product Identifiers
Publisher
ST Martin's Press
ISBN-13
9781403984906
eBay Product ID (ePID)
90882905
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Brandsimple: How the Best Brands Keep It Simple and Succeed
Publication Year
2007
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
300 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Company registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 06437594
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- d***d (972)- Feedback left by buyer.Past monthVerified purchaseExcellent ebayer accurate description and delivery was a couple of days early which was an added bonus. Packaged securely and great value for money also 1st class communication from the seller and its been a pleasure doing business thank you.
- s***l (80)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller!very fast shipping with tracking number, item in great condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, THANK YOU VERY MUCH!
- s***r (397)- Feedback left by buyer.Past monthVerified purchasePerfect service from a reliable seller that I've used many times before and will be happy to buy from again. Good price, fast dispatch and item arrived with me well packaged in excellent condition as described. An informed and detailed account of the development, introduction and operation of the BR Standard Steam classes of the 1950s from one of the key managers involved in the project.
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