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Exploring Corporate Strategy By Gerry Johnson, Kevan Scholes. 9780132968492
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eBay item number:302860423916
Item specifics
- Condition
- Title
- Exploring Corporate Strategy
- ISBN
- 9780132968492
- Subject Area
- Organizational Sociology
- Publication Name
- Exploring Corporate Strategy
- Publisher
- Pearson Education The Limited
- Subject
- Business
- Publication Year
- 1993
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 235mm
- Item Width
- 176mm
- Item Weight
- 669g
- Number of Pages
- 356 Pages
About this product
Product Information
Now in its third edition, this European strategy text covers the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text will help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780132968492
eBay Product ID (ePID)
91244715
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Exploring Corporate Strategy
Format
Paperback
Language
English
Subject
Business
Publication Year
1993
Type
Textbook
Number of Pages
356 Pages
Dimensions
Item Height
235mm
Item Width
176mm
Item Weight
669g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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eBay item number:302860423916
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